For my Florist Friday blog post series this week, I’m delighted to feature an interview with Lucy MacNicoll of Lucy MacNicoll Flowers.
Could you tell us what prompted you to become a florist?
I was working in London in the Visual Merchandising industry, designing major window schemes and eye-catching in-store displays.
Although I loved working in this field, I had a desire to work with flowers, undertake a more practically creative role and start my own business.
I began by studying a number of floristry courses and working in my local busy florist shop.
At this time, friends were getting married so I was fortunate that some let me create their wedding flowers.
As well as being great experience and a way of developing my style, I found it so rewarding.
Making their day look perfect was utterly captivating and something I wanted to continue to do. I decided to go for it and Lucy MacNicoll Flowers (LMF) was born.
Lots of hard work, the passion to create distinctive designs and striving for perfection for my clients has now become a daily occurrence.
I love my job and feel so lucky to meet such wonderful people.
When did you start your business and where are you based?
I launched my business in the spring of 2010 when I left London and moved back to North Yorkshire.
I’m now based in Knaresborough, near Harrogate in North Yorkshire and I run my business from home in my out-buildings and pretty workshop in my garden.
What kind of floristry services do you offer?
A complete wedding floral design service, from supplying the bouquets and buttonholes to all the church and venue flowers.
I also offer a full styling service, where props can be hired or sourced for clients. And I supply flowers for parties, events and corporates.
How would you describe your style?
Elegant and romantic with a soft and natural feel.
I love to use lots of texture and interest in my designs, by combining many different flowers and foliage.
I’m constantly looking for new floral combinations and devising new colour schemes.
Flowers are naturally beautiful but what really motivates me is to create designs which inspire and excite my clients.
Every design I create is like an individual piece of art.
Could you tell us about some of your recent commissions?
Along with lots of beautiful weddings, I also do a lot of work with the luxury organic brand NEOM.
They have booked me to work on all of their forthcoming press events and marketing campaigns.
I love creating natural and wild displays for them to complement their brand identity.
Could you tell us about your Flower School?
I launched the Flower School in June this year. I really enjoy sharing all my knowledge with the students and find teaching very fulfilling.
I love sharing the beauty of flowers with them and giving them the confidence to use their own creativity and make inspiring designs.
As weddings are still the bulk of my workload, classes are only scheduled seasonally at the moment.
Christmas wreath and festive design classes are planned for this November. And December and spring 2014 will bring more dates.
What are your plans for the remainder of 2013/2014?
A Christmas ‘pop-up’ shop will be launching in Harrogate over the festive period. I’m really excited about sharing our designs with a wider audience.
This also comes hand in hand with planning more seasonal work to deliver bouquets in the Harrogate area over Valentine’s Day and Mother’s Day.
2014 is already scheduled to be our biggest yet. Many weddings are already booked, including our largest wedding to date, which is very exciting.
What is your favourite flower?
I have many and they change with each season. However a current favourite is clematis.
I’ve used it many times in designs this year. It’s such an exquisite shaped flower. It naturally flows, standing out and adding wildness to designs.
I love ‘Blue Pirouette’ with its rich violet tone, and also the delicate and soft lilac shade of ‘Star River’.
Thank you so much to Lucy for all her help in compiling today’s blog post.
To see more of her beautiful work, do pop over to her website.
Social Media Links
To keep up-to-date with Lucy’s news, here’s where you can find her on social media: