Today, as part of my Florist Friday blog post series, I’m delighted to feature an interview with US-based Tedd Kapinos of Jasper & Prudence Floral and Events. Tedd and I originally connected on social media. Then I had the pleasure of meeting him in person when he visited the UK earlier this year.
Could you tell us what prompted you to become a florist?
Having enjoyed (more or less!) two careers; one as a farm manager (horses) and the other in Human Resources/Budget Oversight, the timing was right to pursue the career I had always wanted to have… working with flowers and plants.
I grew up watching my father garden and acquired his appreciation for everything green. Having put in my time in the world of traditional employment, it was time to combine my creative side with the ability to generate an income.
Could you tell us how your floristry career has progressed?
I started Jasper & Prudence in the autumn of 2007, thinking I would focus exclusively on flowers. My eyes were on finding the right location for a workshop and retail space. Thankfully, I could not find just the right location and worked out of my home once I got a website set up.
I ran around to every wedding venue I could find and introduced myself by delivering a small arrangement rather than simply handing out business cards. Knowing it would take time for this venture to become self-supporting, I took on a part-time job operating a 19th century spinning frame making yarn!
As my business grew, I spent less time on the job at the spinnery and slowly transitioned to full-time employment as a floral designer. As the number and size of events grew, I moved the operation into a workshop in the historic village of Woodstock, Vermont…part of ‘New’ England. We all grew tired of creating a mess in the house each weekend and spending our Mondays cleaning it up!
In that I deal almost exclusively with ‘destination weddings’, I’m working with clients who have little or no knowledge of where to find other wedding resources, i.e. linens, lighting, cakes etc… in Vermont. I learned that by coordinating these other visual details, the final look is more cohesive and consistent with the mood the couple wants to set for their celebration.
I now market Jasper & Prudence as an event design team with in-house floral services. We pull together flowers, linens, lighting, rentals, props…anything that helps complete the look and contributes to a beautiful visual experience. The business is growing consistently and I’m now adding a few other ‘tines to the fork’: styling for photo shoots, creative consulting, teaching, expanding into other geographic areas…all fun!
What kind of floristry services do you offer?
Our floristry services include wedding/event design which encompasses any details related to the visual experience of the event: flowers, linens, furniture rentals, space transformation, lighting, paper and the occasional hand-holding before going down the aisle! ?
Where do you get inspiration for your floral designs and how would you describe your style?
As a designer, my style is very classic, elegant and romantic. I watch too many Jane Austen movies and Ralph Lauren collections on YouTube! But, there is inspiration to be had all day long. That being said, I’m particularly inspired by classic garden design, gorgeous interior decorating and (tasteful) bridal fashion.
What is your favourite flower?
I seem to have a new ‘favorite’ flower every time I go to the flower market! For now, I’m a huge fan of garden roses but in the spring, I love to work with fritillaria!
Thank you so much to Tedd for all his help in compiling today’s blog post. If you’d like to see more of his beautiful designs, do pop over to the Jasper & Prudence Floral and Events website. Social media wise, you can find Jasper & Prudence on Facebook and Instagram.
(Images : Tedd Kapinos | Jasper & Prudence Floral and Events)