I’ve admired florist Philippa Craddock’s exquisite floral designs for some time now. So, I was delighted to hear that she was opening her first retail shop in London, in the Selfridges Foodhall! At the beautifully designed area, not only can customers select from a range of seasonal flowers, bouquets and potted plants, but also book complimentary consultations for weekly house flowers and event blooms.
Philippa says: “We’re thrilled to open our first retail shop in Selfridges. Their in-store team is hugely inspirational and we’ve had fun working alongside them developing exciting marketing plans for the next year. We also have a variety of collaborations coming up with renowned and established brands, and also some lesser-known brands who have a similar level of passion for unique design. It is going to be a fun year!”
If you’ve not heard of Philippa before, she started her business Philippa Craddock Flowers five years ago. Her clients include some of the world’s most renowned brands including Christian Dior, Jo Malone, Universal Pictures, BAFTA, Jenny Packham, Tiffany & Co, Lancôme and Aesop. Based from her state of the art Sussex studio and inspired by her natural surroundings, Philippa is renowned for the elegance, quality and fresh style of her designs. I’ll definitely be visiting her new shop in Selfridges, the next time I’m in Oxford Street. I really can’t wait to see it!
P.S. To find out more about Philippa, here’s a link to an interview with her on Flowerona.
(Images : Philippa Craddock Flowers)