I’m delighted today to share with you a sponsored post from Curate about their gorgeous floristry proposals.
Curate is the florist software platform created specifically for the needs of wedding and event floral shops. Unlike spreadsheets and sticky notes, Curate automates the entire process from proposal to strike, letting florists spend more time doing the things they love most.
We get asked all the time: What do customers expect when giving an excellent brand experience? And how can companies set themselves up for success for the year? While overhauling the Curate application, we did an in-depth study of the industry and how effective floral brands work. The big question is this:
What do customers expect in an excellent brand experience?
Here’s what we learned:
#1: Millennials and Gen Zers are “digital natives” and expect their experiences with your brand to match what they see from Pinterest or Instagram.
Many florists are interacting with their clients using antiquated methods that were once “cutting edge” but have since become obsolete. In the early 2000s, it was a novelty to get emailed a proposal that only works in PDF form or a Word doc. However, today’s clients are digital natives and those methods no longer work. Today’s clients truly want an excellent experience over Word documents and PDFs. And they want it all optimized for their increasingly digital lives. They want to experience the images you selected, interact with the vision you have created, and say “I do!” with an in-app, pay-and-sign experience.
Curate took this learning to heart in building the experience your clients have. Curate has an incredible Pinterest integration to help you and clients. And Curate even has negotiated rates to get credit card processing fees reduced for all users. No extra invoicing fees. What does this mean? For your clients, no random middleman fees—and for you, more profitable weddings.
#2: Your clients expect your brand to provide a customized experience – both of your brand and their event.
Millennials and Gen Zers are some of the largest consumers in today’s society, especially within the events industry. They are expecting every brand they interact with to provide a customized experience with excellent service. And that expectation is rapidly spreading to all clients. Many solutions only allow you to choose a handful of cookie-cutter templates for your proposals, but you and your clients are one-of-a-kind! Here’s the truth: You offer stunning, one-of-a-kind design pieces that come from your and the client’s heart. Your proposals deserve the same.
Clients want to see that they are unique, and they want assurance that their special event is customized to their childhood fantasy, budget, and their Pinterest board. With these learnings, we’ve optimized Curate to have multiple themes with customizable fonts that match your brand. Curate allows you to select a look that reflects your brand and your client’s perfect dream.
#3: Your clients expect immediate responsiveness.
The very best brands that your customers interface with are incredibly responsive. And your customers now expect that of you. Statistics say that you need to reach out to a new inquiry in 5 minutes, or your chances of qualifying them decreases by 80 percent!
Clients want to leave your consultation with a proposal in hand. A few florists even mentioned that when they handed over a proposal by the end of a consultation, the on-the-spot bookings increased by 400%.
When it comes to pricing, delivering something immediate for your clients is hard to do, especially if you have manual processes in place to figure it out! All the stem counting, sprinkled with a little rounding and guessing, can really bite into your bottom line over time.
Your look into the new year
Every business is different, and we love chatting with florists every day to explore how they can save time and money with some of the solutions that Curate has to offer. Schedule a consultation to see how Curate can help with their gorgeous floristry proposals and see how you can give an excellent experience to your customers.