Floristry Blog Written by Rona Wheeldon

Zita Elze’s Flower Shop – Christmas 2020 | Part 1

December 20, 2020 By Rona Leave a Comment

20 Dec

Zita Elze’s flower shop in South West London is the focus of this Sunday’s blog post. In place of my regular Floristry Industry Insights, I thought I’d treat you to a tour of Zita’s floral emporium instead. It’s hard to believe that I’ve been visiting the shop, just before Christmas, since 2012!

With my cameras packed and face mask donned, last Saturday morning I made my annual trip over to Kew. Just a few minutes walk from Kew Gardens station, Zita’s shop and also her Flower School are located on Sandycombe Road, either end of a small parade of shops.… Read more

Pantone Color of the Year 2021 | Floristry Industry Insight

December 13, 2020 By Rona Leave a Comment

13 Dec

Pantone Color of the Year 2021 headlines this week’s Floristry Industry Insight. And the chosen colours are Ultimate Gray and Illuminating. Leatrice Eiseman, Executive Director of the Pantone Color Institute announced: ‘The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Practical and rock solid but at the same time warming and optimistic. This is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted, this is essential to the human spirit.‘… Read more

Flowerona’s 10th Birthday! | Survey & Giveaway

December 10, 2020 By Rona 2 Comments

10 Dec

I’m absolutely thrilled to let you know that today is Flowerona’s 10th Birthday! Thank you very much for all your support over the years. To celebrate the occasion, I’m conducting a survey and an amazing giveway featuring 10 prizes!

SURVEY & GIVEAWAY

By completing the survey, you’ll be in with a chance of winning one of the wonderful prizes below. Simply click on this link now!… Read more

Wreaths, Garlands and Flowers | Floristry Industry Insight

December 6, 2020 By Rona Leave a Comment

6 Dec

Wreaths, garlands and flowers for the festive season headline this week’s Floristry Industry Insight. And you’ll also discover who designed Claridge’s Christmas Tree for 2020!

Plus there’s news about the launch of the Flowers from the Farm’s Diversity Scholarship, together with lots of beautiful floral inspiration from around the globe. So, it’s time to chill and browse through the links below. Enjoy!… Read more

McQueens Opens in John Lewis | Floristry Industry Insight

November 29, 2020 By Rona Leave a Comment

29 Nov

McQueens has announced this week that it is partnering with UK retailer John Lewis & Partners to bring their range of beautiful hand-tied bouquets and expert event flowers service to customers of the company’s flagship Oxford Street store in London. And it’ll be opening next Wednesday 2nd December, just in time for the festive period.

Furthermore, the following week on Tuesday December 8th, McQueens will mark the grand opening of their new flagship floral atelier on North Audley Street, Mayfair – the new home of their international McQueens Flower School, floral boutique, wedding and events consultations space.… Read more

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