Flower arranging is increasing in popularity according the media, due in part to images on social media particularly on Instagram and the COVID-19 pandemic. According to RHS director of science Alistair Griffiths – ‘Being surrounded by nature is physically beneficial; it lowers blood pressure and heart rate, among other things.’
There’s a valuable mindful element, too. ‘It’s called the theory of flow,’ Griffiths says. ‘You become so engaged in an activity – such as harvesting and arranging cut flowers – that you enter into an almost meditative state. It distracts from everyday life and allows you to reboot and restore yourself.’ A recent survey by the RHS found that 71 per cent of people say nature has helped their mental health during lockdown.
Read on for more of Alistair Griffiths’ thoughts in the first article, together with this week’s other news and beautiful floral inspiration.
FLORISTRY NEWS
- Why Flower Arranging Has Become the Biggest Pastime of the Year
- Interview with Kitten Grayson & Creative Director Harriette Tebbutt from Kitten Grayson Flowers
- The Farmer & the {Florist} Interview: Christin Geall via Floret
FLORISTRY INSPIRATION
Weddings
- Rust and Fig Destination Wedding Inspiration With Flowers by Da Fiori Design
- 42 Beautiful Bouquets for the Fine Art Bride
- Monet Inspired Spring Wedding Editorial With Flowers by Moonstruck Florals
- Poetic Countryside Wedding Ideas for the Romantic Couple With Florals by Floressence Flowers
General
- Frida Kim Guides You Through the Process of Creating a Unique Hand Tied Bouquet
- Don’t Panic If You See a Brown Leaf … and Four Other Tips for Perfect House Plants
FLOWERONA’S WEEK
It’s been Week 2 of my Instagram for Florists online course, where we’ve been looking at Grid Content & Planning. It’s been so lovely to see the students’ transformations on both their Profiles and Grids.
P.S. Just to let you know, I’ll be taking a few days off, so there won’t be a Floristry Industry Insight blog post next Sunday, but I’ll be back on Sunday, 19th July.
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