Flowerona celebrates its 9th birthday today. And haven’t the last 12 months gone by in a blur? It feels like 2019 has been the fastest year ever! Looking back, there have been several developments, both with the Flowerona brand and the floristry industry:
FLOWERONA RELAUNCHES & CHANGES
Relaunched YouTube Channel
In September, I relaunched my YouTube channel and up until now, I’ve been sharing Instagram tips and my career story. Thank you so much for all your comments and kind words. Each video involves a lot of work, from the planning and recording to the editing. So your comments make all the effort I put into them worthwhile.
New videos go live every Tuesday at 5.00pm GMT. And if you’d like to subscribe, simply click here. Look out later today for this week’s video which is a look around florist Zita Elze‘s gorgeous shop in Kew, London!
Relaunched Instagram account, @InTheFloralSpotlight
In November, I relaunched my Instagram account @InTheFloralSpotlight. The reason I started posting on it again is to showcase the amazing ‘people behind the flowers’. Whether you’re a florist, flower grower, farmer-florist or flower wholesaler, simply add the hashtag #inthefloralspotlight to your Instagram posts of you and your team.
Relaunched Monthly Newsletter
In August, I relaunched my monthly newsletter, In Full Bloom. On the first Wednesday of every month, it goes out to my mailing list with lots of social media hints and tips. If you’d like to receive it, just sign up here.
Renamed Sunday Blog Posts
To make them more SEO (Search Engine Optimisation) friendly, I’ve renamed my weekly blog posts on a Sunday from The Flowerona List to Floristry Industry Insight. If you’d like to receive them direct to your inbox, first thing on a Sunday morning, simply sign up to my mailing list.
FLORISTRY INDUSTRY DEVELOPMENTS
The trend for Sustainable Floristry has grown in momentum over the last 12 months. From the Sustainable Floral Design event at the Garden Museum in London, flower schools running specific courses to teach flower arranging using environmentally-friendly mechanics to the Instagram accounts, @nofloralfoam and @sustainablefloristry, and the new book to be launched next year, A Guide to Sustainable Floral Mechanics.
Having relaunched @InTheFloralSpotlight, it’s become very apparent that many people who are entering the floristry industry, not only as florists but flower growers, at the moment are career changers. And they’re from all different kinds of backgrounds, from marketing and medicine to journalism and teaching, all with different sets of transferable skills. Long may this trend continue!
So, I hope you’ve enjoyed this round-up of the last 12 months. I’m so looking forward to the next 12!