This week’s video features an incredibly inspiring interview with Fiona Humberstone, The Brand Stylist. Fiona’s book, Brand Brilliance, is all about getting to the heart of what makes your brand brilliant!
In our interview, Fiona shares lots of hints and tips about branding for florists, whether you’re just setting up your business or have been working in the industry for many years…from choosing your floristry business name to how to compose proposals.
It’s the longest video I’ve ever featured and is just over 30 minutes long! So, grab a cuppa, a pen and a notebook…and settle down. It’s definitely a ‘must-watch’ for all florists!