Instagram launched Instagram Stories last week. And oh my, what a commotion it has caused in the social media world!
Bearing many similarities to Snapchat, this new feature enables you to share multiple photos and videos in a slideshow format, thereby creating a story. Lots of people have written in-depth blog posts and created fabulous videos about how to use Instagram Stories. You may like to check out this post by Mashable and this video by Xanthe Berkeley, in particular.
In this week’s, Flowerona Tips blog post I thought I’d share with you some ideas of what to feature in your Instagram Stories, if you’re a florist.
9 IDEAS OF WHAT TO FEATURE IN YOUR INSTAGRAM STORIES, IF YOU’RE A FLORIST
1. Share ‘behind the scenes’ photos and videos of when you’re at the flower market, including the unearthly hours that you’re there.
2. Take your viewers on a tour around your shop, studio, cutting garden or polytunnel.
3. Share floristry tips, such as how your clients should care for their flowers once they get them home.
4. Tell them the names and varieties of the flowers, foliage and plants in your stories to help them improve their knowledge.
5. Explain about seasonality. For example, currently in the Northern Hemisphere, Cafe au Lait dahlias are in season.
6. Showcase your distinctive floristry style with examples of your beautiful designs.
7. Illustrate how you can transform a space with your floral creations by sharing before and after photos.
8. Show your personality. Speak, let them hear your voice…either behind or in front of the camera.
9. Share your latest news, whether its your most recent blog post, an award you’ve won or workshops you’re running.
It’s very early days for everyone, working out how best to use this new feature and seeing where it sits in relation to Snapchat. Ultimately, think about what’s in it for the viewer. How will they benefit from looking at the photos and videos which make up your Instagram Stories?
As with all social media, it’s best to ensure that what you’re posting is educational, informative, useful, problem-solving or inspiring. Keep people wanting to come back for more. I hope these tips have helped you. Remember, it’s all about creating a story…an Instagram Story. So ideally, a beginning, a middle and a happy ending.
If you’d like to learn more about how to use social media, then do join me at our next Social Media for Florists workshop in London on September 14th, where we’ll cover everything you need to know about finding your focus, building your floral following and growing your floristry business through social media!
(Images : Rona Wheeldon | Flowerona)