Horrockses Fashions’ bed linens at Vintage 2011

On Sunday, I went to Vintage 2011 on the Southbank in London and took a peek at the stands in the Vintage Marketplace.

There were lots of vintage floral dresses, crockery and accessories to see but one company really stood out for me on the Vintage High Street.  And that was Horrockses Fashions who were displaying their new range of vintage-style bed linen and accessories.

So, today’s post features a few snapshots of their bed linen designs with names such as Martha, Eletta and Betty.

If you’re not familiar with the name, Horrockses Fashions, it was one of the most well-respected ready-to-wear labels in the 1940s and 1950s in Britain. 

The company was best known for its colourful full-skirted dresses which were worn by royalty, celebrities and everyday girls.  And some of the ladies at the show were wearing dresses made from the same material as the bed linen…as you can see in the first image!

The designs for the new collection of bed linen on display at Vintage 2011 were all adapted from the company’s original patterns.  And if you’re interested in adding a vintage look to your bedroom, you’ll be able to buy the range later this month through specially selected retailers and via the Horrockses website, which is also due to launch this month.

To keep up-to-date, check out the Horrockses Fashions blog, plus they’re on Twitter and have a Facebook page.

My favourite design is Betty immediately above…I love the pretty pansy design and colour palette of red, pink and purple.  Do you have a favourite?

(Images : Rona Wheeldon for Flowerona)