Commercial Interiors Stylist and Writer Joanna Thornhill shares her career story in this week’s My Small Business & Me podcast interview.
Starting in TV Production
After having studied fashion promotion, she began working in TV production as a runner. Then she moved into the interior styling world working as a stylist assistant for magazines, events and commercial shoots. Covering maternity leave at Women’s Weekly magazine as Assistant Crafts & Home Editor was the propellor for her becoming a fully-fledged stylist and writer.
The Role of a Stylist
Now, as well as her styling work, she also writes for magazines and a trend forecasting agency. Plus she creates copy and content for creative business and interior design clients. She’s also written three books. Joanna describes the role of a stylist and talks about her most recent book, ‘The New Mindful Home’. She shares advice on how to create a space to work in your home which will be beneficial to you.
Neuroaesthetics, Biophilia & Biomimicry
She goes on to explain the impact of the pandemic on her work and the new services she’s now offering. The terms neuroaesthetics, biophilia and biomimicry are also discussed. She shares her thoughts on the current lifestyle shift to thinking more mindfully and sustainability about our homes. Plus, she talks about the interior trends which are popular at the moment.
Listening to this episode, you’ll hear how passionate Joanna is about interior styling. Plus how choices we make about how we decorate our homes can impact our well-being. At the end of the podcast, you’ll discover her practical tips. | LISTEN & SHOW NOTES
P.S. Have you seen this week’s YouTube video? 9 Tips | Preparing for a Personal Branding Photoshoot in Your Home