
I’m thrilled to have re-opened registration for my Instagram for Florists online course! So, if you’re a florist, flower grower or florist-to-be and would like to find your focus, build your floral following and grow your business through Instagram, then please do join me. Below you’ll find all the details about the course:
BACKGROUND
Join me next week on an inspirational, in-depth online course in the comfort of your home or workspace. And together let’s spend a productive six weeks working on your business and planning for the future.
Packed with practical hints and tips, insider knowledge and game-changing exercises, we’ll cover the absolute essentials of using Instagram to grow your floristry business. You’ll gain clarity and momentum. Plus you’ll discover how to create a strong brand voice that enables you to stand out on this popular app.
By the end of the six weeks, you’ll have a clear vision of how to make Instagram work effectively for your unique business. You’ll be inspired. And you’ll fully prepared to take your Instagram account to the next level!

COURSE STRUCTURE
- The Foundations | WEEK 1
- Grid Content & Planning | WEEK 2
- Captions & Hashtags | WEEK 3
- Photography | WEEK 4
- Stories & IGTV | WEEK 5
- Insights & The Algorithm | WEEK 6
A full breakdown of the course structure can be found on my website.
IDEAL FOR…
The course is perfect for floristry and floristry-related businesses who are in the process of setting up, as well as those who are already in business, looking to attract more clients by taking their Instagram account to the next level.
COURSE TAKEAWAYS
- Clarity and focus on how to portray your unique floristry business on the platform
- Understand what makes you different and how to celebrate it
- An appreciation of how to build & engage with a tribe of people who adore your floristry style
- How to be more intentional about what you put out on Instagram
- Advice on how to create stunning images which reflect your style and brand
- How to expand your Instagram presence
- Network with your floristry peers, share stories & make friendships
- Gain lots of confidence & masses of inspiration!

INVESTMENT
Your investment for the Instagram for Florists online course is £297 & VAT. And it’s payable either in full or by 2 or 3 monthly instalments.
WHAT’S INCLUDED
35+ Video Presentations
Watch and learn from 35+ easy-to-follow videos. Pause and rewind to your heart’s content. And watch again in the future too.
Case Studies
Discover how top florists benefit from using Instagram. Erin Benzakein at Floret, Anna Potter at Swallows & Damsons, Katie Davis at Ponderosa & Thyme, Sarah Statham at Simply by Arrangement, Brigitte Girling at Moss & Stone Floral Design and Sue McLeary exclusively all share their thoughts.
Private Facebook Group
Access to a community-driven private Instagram for Florists Facebook Group. A place for you to connect, interact with and learn from other students from all around the world. Submit questions to weekly Q&As with me.
Weekly Exercises
Download and complete the weekly exercises to further cement your knowledge and understanding, thereby helping you transform your Instagram account.
YOUR CLASS TUTOR

Combining my many years in the corporate world as a trainer with having worked for over 15 years in the floristry industry, including working in local and London florist shops, I’m so looking forward to helping you learn how to use Instagram effectively to grow your floristry business and attract your ideal clients!
Since starting Flowerona in 2010, I’ve amassed over 155,000 followers on my three Instagram accounts : @flowerona, @underthefloralspell and @inthefloralspotlight. And I’ve created this course especially tailored to people working in the floristry industry. I’m so looking forward to helping you gain a real handle on your use of Instagram as a marketing tool for your business.
SOME LOVELY WORDS FROM STUDENTS
“Rona’s Instagram for Florists online course was so inspiring and has really given me insight and confidence when using Instagram. Rona’s endless knowledge and words of encouragement throughout the course were so helpful. And everything that I have learnt is really at the forefront of my mind when using the platform. It’s amazing to see how differently I now think about social media after just a few weeks. I would recommend it to anyone, even if you already use Instagram lots!” Katie Isitt | Kidge Flowers
“I highly recommend the Instagram for Florists On-Line Course. It is incredibly informative and beautifully organized. The gains made by the student, through a 6 week comprehensive and concise coursework, are remarkable. Please know that all content & challenges are taught in a cohesive, encouraging & engaging on-line environment. Thank you, Rona, for your expertise, guidance and for offering this course that far exceeded my expectations. I will continue to practice the lessons.” Catherine Nielsen | Moss & Twigs
“Rona’s Instagram for Florists online course is a must for anyone wanting to succeed in today’s floral industry. Fabulously insightful and hugely valuable. Packed with hints, tips, exercises and apps which will enable you to get the very best out of social media. Rona is on hand to answer any questions you may have. The best investment I have made in a long time! I now feel confident that although social media will continue to evolve, it will no longer elude me!” Joanne Marchant | Moody Blooms
“Rona’s Instagram For Florists online course is quite simply inspiring! Her expertise is invaluable with every little detail explained in such a cohesive manner. The course itself is well presented, rich in content and thought provoking. I also love that Rona is available for questions and provides encouragement throughout. This course far exceeded my expectations and is a resource that I will continue to use beyond completion.” Jenni Malcolm-Fraser | Stucio & Waow

BOOKING YOUR PLACE
So, do join me and network online, gain inspiration, clarity and the expertise to help you grow your business using Instagram! It’s going to be such a wonderful experience.
Registration is open from until this Friday 15th January at 5.00pm GMT. To secure your place on my Instagram for Florists online course, simply click here to book. Places are limited and I anticipate this class selling out. So please book early to avoid disappointment.
Just to let you know, I’m not planning on running the course again until Autumn 2021. So it would be lovely if you’d like to join us next week and start off your year using Instagram effectively.
P.S. If you’d like to read about some of my past students’ experience of taking the course and the resulting impact on their Instagram accounts, simply click on the links below to read all about their Instagram journeys.
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