
I’m thrilled to have re-opened registration for my Instagram for Florists online course! If you’re a florist and would like to find your focus, build your floral following and grow your business through Instagram, then please do join me. Below you’ll find all the details about the course:
BACKGROUND
Join me next week on an inspirational online course in the comfort of your home or workspace, and together let’s spend a productive six weeks working on your business and planning for the future.
Packed with practical hints and tips, insider knowledge and game-changing exercises, we’ll cover the absolute essentials of using Instagram to grow your floristry business. You’ll gain clarity and momentum, plus discover how to create a strong brand voice that enables you to stand out on this popular app.
By the end of the six weeks, you’ll have a clear vision of how to make Instagram work effectively for your unique business. You’ll be inspired and fully prepared to take your Instagram account to the next level.

COURSE STRUCTURE
- The Foundations | WEEK 1
- Grid Content & Planning | WEEK 2
- Captions & Hashtags | WEEK 3
- Photography | WEEK 4
- Stories & IGTV | WEEK 5
- Insights & The Algorithm | WEEK 6
A full breakdown of the course structure can be found on my website.
IDEAL FOR…
Floristry and floristry-related businesses who are in the process of setting up, as well as those who are already in business, looking to attract more clients by taking their Instagram account to the next level.
COURSE TAKEAWAYS
- Clarity and focus on how to portray your unique floristry business on the platform
- Understand what makes you different and how to celebrate it
- An appreciation of how to build & engage with a tribe of people who adore your floristry style
- How to be more intentional about what you put out on Instagram
- Advice on how to create stunning images which reflect your style and brand
- How to expand your Instagram presence
- Network with your floristry peers, share stories & make friendships
- Gain lots of confidence & masses of inspiration!

INVESTMENT
Your investment for the Instagram for Florists online course is the special price of £197 & VAT, payable either in full or by two monthly installments. (The original price was £297. However due to the impact of the coronavirus on the floristry industry, with this launch I’m offering a £100 discount.)
WHAT’S INCLUDED
35+ Video Presentations
Watch and learn from 35+ easy-to-follow videos. Pause and rewind to your heart’s content, and watch again in the future too.
Case Studies
Discover how top florists benefit from using Instagram. Erin Benzakein from Floret, Anna Potter from Swallows & Damsons and Katie Davis from Ponderosa & Thyme exclusively share their thoughts.
Private Facebook Group
Access to a community-driven private Instagram for Florists Facebook Group. A place for you to connect, interact with and learn from other students from all around the world. Submit questions to weekly Q&As with me.
Weekly Exercises
Download and complete the weekly exercises to further cement your knowledge and understanding, thereby helping you transform your Instagram account.
YOUR CLASS TUTOR

Combining my many years in the corporate world as a trainer with having worked for over 15 years in the floristry industry, including working in local and London florist shops, I’m so looking forward to helping you learn how to use Instagram effectively to grow your floristry business and attract your ideal clients!
Since starting Flowerona in 2010, I’ve amassed over 153,000 followers on my three Instagram accounts : @flowerona, @underthefloralspell and @inthefloralspotlight. And I’ve spent the last two years creating this course especially tailored to people working in the floristry industry. I’m so looking forward to helping you gain a real handle on your use of Instagram as a marketing tool for your business.
SOME LOVELY WORDS FROM PAST STUDENTS
“As well as having a hugely positive impact on the way I approach Instagram for my business, this course has also given me the confidence, and provided me with a framework, to understand and develop who I am as a florist, my brand and my signature style. I feel so inspired, and I cannot recommend Rona’s training highly enough. She provided tailored advice to all my questions during the course, and her approach is really positive and uplifting. I’m so glad I enrolled!” RACHEL BULL | HOUSE OF DANDELIONS
“Rona has absolutely revolutionised the way I utilise Instagram for my business. She breaks down the, sometimes overwhelming, world of social media making everything wonderfully cohesive. Rona’s calm and inclusive teaching style is full of insight and taking on the elusive Instagram algorithm actually feels really empowering! The content is rich and an actual gamechanger. I will be developing the knowledge imparted to me continually going forward. It really is a tool for life!” JENNIFER BATES | IN BLOOM
“Rona’s Instagram for Florists online course was so inspiring and has really given me insight and confidence when using Instagram. Rona’s endless knowledge and words of encouragement throughout the course were so helpful. And everything that I have learnt is really at the forefront of my mind when using the platform. It’s amazing to see how differently I now think about social media after just a few weeks. I would recommend it to anyone, even if you already use Instagram lots!” KATIE ISITT | KIDGE FLOWERS

BOOKING YOUR PLACE
So, do join me and network online, gain inspiration, clarity and the expertise to help you grow your business using Instagram! It’s going to be such a wonderful experience.
Registration is open from Monday, 15th June until this Friday, 19th June at 5.00pm GMT. To secure your place on my Instagram for Florists online course, simply click here to secure your place. Places are limited and I anticipate this class selling out. So, please book early to avoid disappointment. It would be lovely if you’d like to join us!
Hi Rona, I would love to do your online Instagram course my social media skills are limited, can you tell me how the course is delivered and how many hours a week I would need to commit to?
Many thanks Annabel
Hello Annabel.
Many thanks for your comment on Flowerona and interest in my Instagram for Florists online course.
The course is delivered online via a URL, Username and Password. Every Monday of the 6 week course, I make the lessons live at 9am. You then decide when you would like to work on them. You can see inside the course here: https://www.instagram.com/tv/CBi3lhuj08i/
You’ll also have access to a private Instagram for Florists Facebook group where you can meet other students.
With regards to the number of hours work each week, it really is up to you. However at a minimum I would suggest a couple of hours, to watch the lessons and do the exercises.
Please do let me know if you have any more questions. It would be lovely if you’d like to join us!
Best wishes Rona x