Having returned from a wonderful time away in the Isles of Scilly, now I’m back at my desk, completely refreshed. And I’m so looking forward to re-opening registration for my Instagram for Florists online course next Monday! During this week, I’ll be featuring a series of interviews with past students and you’ll be able to see and read about their amazing transformations. First up is Essex based flower grower and floral stylist Emma Spowage. Before we delve into her interview, let’s take a look at her wonderful Instagram transformation!
EMMA’S TRANSFORMATION
Since Emma started the course, she has gained over 2,000 followers, a 35% increase! The overall look of her Grid is so much more cohesive and I absolutely love her new on-brand Highlight Cover Images. She’s also uploaded a lovely new Profile Photo of herself, showing her followers the ‘face behind the flowers’. Plus she’s tweaked her Bio.
INTERVIEW WITH EMMA
What prompted you to sign up for the course?
I decided to sign up for the course because I felt I wanted to achieve a more consistently pleasing aesthetic to my profile with the intention of appealing to my ideal client.
What did you enjoy most about the course?
I enjoyed the course very much. As a very busy full time flower grower and floral stylist I found it particularly suitable for me as I could log in and follow the work at my own pace. And there were no time pressures to complete modules.
It’s now over 5 months since you first started the course, what has been the resulting impact on your Instagram account and your business?
I’ve certainly noticed a very positive result in my Instagram following and interaction with my account, which has led to more enquiries despite this being such a difficult year due to Covid-19.
What do you feel you’ve gained most from taking the course?
I feel I now understand the importance of having a recognisable brand represented by a cohesive looking grid. And how the images I post individually and collectively reflect my style of work. This subsequently impacts on my target audience.
Would you recommend the course to florists and others working in the floristry industry?
I would definitely recommend the course to others working in the floral industry, particularly to new, up and coming florists as Rona is so supportive and encouraging.
I’m so thrilled at Emma’s transformation! If you’d like to discover more about her business, simply head over to the Passionflowers by Emma Spowage website. And of course, please do visit Emma’s Instagram account.
COURSE INFORMATION
If you’re a florist, flower grower, flower school owner, flower wholesaler or florist-to-be and would like to grow your Instagram account, like Emma, I’ll be re-opening registration to my Instagram for Florists online course next Monday, 12th October at 9am! You can book your place until Friday, 16th October. The course will then start on Monday, 19th October and run for six weeks, with new content being released every Monday.
- Week 1 : The Foundations
- Week 2 : Grid Content & Planning
- Week 3 : Captions & Hashtags
- Week 4 : Photography
- Week 5 : Stories & IGTV
- Week 6 : Insights & The Algorithm
You’ll have access to:
35+ Video Presentations
Watch and learn in the comfort of your own home or workspace with easy-to-follow video presentations each week. Pause and rewind to your heart’s content, and watch again in the future too.
Private Facebook Group
Access to a community-driven private Instagram for Florists Facebook Group. A place for you to connect, interact with and learn from other students from all around the world. Submit questions to me for weekly Q&As.
Case Studies
Discover how top florists benefit from using Instagram. Erin Benzakein from Floret, Anna Potter from Swallows & Damsons and Katie Davis from Ponderosa & Thyme exclusively share their thoughts.
Weekly Exercises
Each week, there are exercises for you to complete to cement your knowledge and understanding. And by working through them all, you’ll transform your Instagram account.
Your Investment
The price will be £197 & VAT, which includes a special £100 discount due to COVID-19. This will be the last chance to take advantage of this special offer. So, if you would like to be one of the first to know when registration re-opens, simply sign up to the Waiting List.
In the meantime, if you have any questions, please feel free to contact me by email or send me a DM on Instagram.
(Images : Emma Spowage | Passionflowers by Emma)
Hi Rona
I have enjoyed seeing the success of other learners on your course.
In % followers terms I went up 73% as well after taking your course although from only 79 followers! Before your course I did not actively use the account. Just used it a photo album really! So am still at only just over 100 followers. However I think my site is now much better visually and after your course and tips I have finally realized that unless I interact with other sites I will not get any more followers soon. As a non instagram ( and not much use of social media) user prior to your course I underestimated the value of inter site interaction. This is something I will have to work on in the future!
Thanks Rona
Hello Helen
Lovely to hear from you and I’m so pleased to hear that your Instagram following in growing. 🙂
Best wishes
Rona