Instagram Hashtags … are you struggling to know which ones to use? Well, in this blog post I’ll cover three different ways of how to find relevant hashtags. I’ll also explain why hashtags are so important on the app.
WHY ARE HASHTAGS IMPORTANT?
Before we look into how to find relevant hashtags, I just wanted to emphasise how important it is to add hashtags to your Instagram posts, if you’re looking to grow your account.
If you don’t use them, the only people who’ll see your posts on your Grid, Stories and IGTV are your followers. And then only a small percentage of them. However, by adding hashtags anyone from the 500 million people who use Instagram on a daily basis can find you by looking up one of the hashtags. So, you can see, it makes a lot of sense to use them!
If you still aren’t convinced, go to one of your most popular posts on your Grid where you’ve used hashtags, tap on ‘View Insights’ under your post, scroll down and see how many people discovered your post ‘From hashtags’.
HOW MANY HASHTAGS SHOULD YOU USE ON YOUR GRID?
Well, there are so many differing opinions. I feel that you should use a minimum of 4 hashtags. If however you have enough hashtags that are relevant for a particular post on your Grid, you could use the maximum number, which is 30. But only if they’re relevant.
WHICH HASHTAGS SHOULD YOU USE?
My recommendation is to use a variety of hashtags, some extremely popular, some moderately popular and some more niche specific. Your main goal is to appear in the Top 9 Grid of posts when someone searches for the hashtag. The more niche specific you are, the more likely your chances of appearing in the Top 9.
HOW TO RESEARCH HASHTAGS
There are lots of different ways to research hashtags, but here are three ways to start you off. Let’s assume that you’re a florist in East London offering a range of bouquets in your online shop. To promote them on Instagram, you’ll post an image of one of your designs on your Grid. Now you need to find relevant hashtags to use on your post.
1. Start with Explore
Type #eastlondonflorist in the Explore feature on Instagram and tap on Tags. You’ll see a list of hashtags which include the words #eastlondonflorist.
2. Look at Hashtags Used on Top Posts
Look through the top posts and see what other hashtags they’ve used and make a note of them. E.g. #eastlondonflorists, #eastlondonfloristry, #floristeastlondon. And the hashtags may be more niche, e.g. #dagenhamflorist or #hornchurchflorist.
3. Consider Related Hashtags
Depending on the number of posts which come up, when you select a hashtag, a list of related hashtags may be displayed.
Ultimately, consider what your ideal audience will type into the Explore feature when they’re looking for something in particular on Instagram.
INSTAGRAM FOR FLORISTS ONLINE COURSE
Hashtags are just one of the many areas we look at on my Instagram for Florists online course. I’ll be re-opening registration for the course this coming Monday, 15th June at 9am GMT. Registration will be open until Friday, 19th June at 5pm GMT. And then the course will start on Monday, 22nd June and run for 6 weeks.
Due to the impact of the coronavirus on the floristry industry, I’ll be continuing to offer a special £100 discount on the course price. Instead of the standard price of £297, the price will be £197. This is either payable in one full payment or two installments.
If you’d like to join us, simply sign up here to the Waiting List and you’ll be one of the first to know when registration opens. It would be lovely if you’d like to join us!
(Image : Rona Wheeldon | Flowerona)