I’m delighted to feature today an interview with a florist from New Zealand, Jacqueline Neave of Jacqueline’s Florist.
Could you tell us what prompted you to become a florist?
It was my love for nature and people. I started quite young in a small town florist and you really got to know the people.
I was fortunate to work in a business that grew their own flowers. He was a Dutch flower grower so I couldn’t have started out in a better place. My love for fresh flowers just grew from there.
When did you start your business and where are you based?
After spending time working in London and travelling through Europe, my love for flowers and the environment grew.
I came back to New Zealand and completed a botany and ecology degree, and of course still worked as a florist. I moved to Wellington, the capital city of New Zealand.
I started Jacqueline’s Florist in 2009, working from a studio on my property in Karori, Wellington looking out on wonderful native Punga trees. This is a great way to offer a personalised service.
What kind of floristry services do you offer?
We specialise in weddings, events and corporate flowers. We provide a very personalised service, often sourcing vintage items like jam jars, vases and even old tables covered in lichen, for customers.
I’ve been known to spend many a day scouring the antique and second-hand shops looking for the perfect vintage jars and vases to help realise the bride’s vision.
Could you tell us about some of your recent commissions?
We provided the flowers for a Mothers’ Day high tea held at Premier House (the New Zealand Prime Minister’s Wellington house).
Recently we did a vintage-styled wedding with soft blue and green hydrangrea bouquets, gorgeous vintage jam jars with hydrangeas, delphiniums, lisianthus and a touch of gypsophila.
How would you describe your style?
Classic and elegant using the freshest and best quality flowers. I also enjoy creating a unique soft vintage look.
What is your favourite flower?
There are just so many. I can’t go past peony roses, deep red ranunculus, white tulips and beautiful textured berries.
What are your plans for the remainder of 2012?
To continue creating beautiful wedding and event work, and to build and expand Jacqueline’s Florist as a business.
(Images : Jacqueline’s Florist)