Earlier this year, I had the pleasure of meeting florist Jennifer Pinder at a floristry workshop. And today, I’m delighted to feature an interview with Jenn about her business, Jennifer Pinder Floral Styling.
Could you tell us what prompted you to become a florist?
In a bid to save money, I did my own wedding flowers (just simple jam jars but even that was stressful for such a novice). I really didn’t have a clue what I was doing but it sparked something within me and I was inspired to learn more.
I started doing bits and pieces and attending courses whenever I could alongside my job as a lawyer, until I finally plucked up the courage to go full-time. As soon as I handed in my notice, I knew I had finally found what I really wanted to spend my life doing and I haven’t looked back. Leaving law also meant I could finally get a dog – a major motivation!
Could you tell us how your floristry career has progressed?
I started off doing weddings and freelancing, and essentially taking any work I could get. I’m now at a point where I still have a heavy focus on wedding work but I also hold regular workshops which I absolutely love. Originally I was based in South London (and called Brixton Flower Club). And so a big change has been my recent move to Kent, where I finally have some land to grow some of my own flowers.
When did you start your business and where are you based?
After a few years of doing bits here and there I went full-time in 2014. I work in a little barn outbuilding in my garden and our house is near Penshurst station in Kent, a tiny village in the Tunbridge Wells vicinity. It’s an easy journey to London and so I still have most of my wedding meetings in town and buy some of my flowers from the New Covent Garden Flower Market. Our house is 16th Century and sits in a mature garden. So it’s a peaceful and inspiring setting to focus in.
What kind of floristry services do you offer?
I hold workshops and it’s such a treat to spend the day with other people who love flowers and really take the time to make something beautiful together. The rest of my time is spent doing weddings all over the country – exhausting but I love getting to see so many beautiful venues and helping families celebrate such an important day is a true honour.
Where do you get inspiration for your floral designs?
First and foremost, I always get my inspiration from what nature itself is doing. If I’m feeling a bit stuck, a dog walk usually sorts me out and I tend to come back with some foraged memento – usually a lichen covered branch! Aside from being outside, I get my inspiration from all kinds of places – fabric, wallpaper in a venue, paintings… and other florists of course.
How would you describe your style?
Romantic, wild and free.
What are your plans for the next six months?
Weddings, weddings, weddings and a few one-to-one and group workshops. I’m also going away for a few weeks to India with my sister and I am determined to find someone to teach me how to make one of their traditional garlands!
What are your favourite flowers?
Ranunculus, hellebores and garden roses. And I overuse eucalyptus to a ridiculous degree. So that is probably deserving of a mention despite not being a flower!
Thank you so much to Jenn for all her help in compiling the blog post. If you’d like to see more of her beautiful floral designs, do pop over to the Jennifer Pinder Floral Styling website, where you can also see this wonderful video. Social media wise, you’ll find Jenn on Instagram, Facebook and Pinterest.
P.S. Jenn’s actually in India at the moment…check out her Instagram account for photos and Instagram Stories of her time there!