Today, I’m featuring an interview with the founder, Ricky Jackson.
Could you tell us what prompted you to become a florist?
I became a florist after working within the interior design industry. My background is visual design and styling, so for me flowers seemed to be a natural progression.
I worked with a florist in trendy Notting Hill and then went on to become the sole florist dealing with all our hotels and weekly contracts.
When did you start your business and where are you based?
I set up the business at the beginning of 2011 and decided that I wanted a studio rather than a shop to enable us to work on larger events, weddings & contracts.
We work from a studio in Shoreditch in East London. It’s a great location for us to deliver to Central London and the City.
What kind of floristry services do you offer?
We provide weekly contracts to offices, hotels and restaurants within the capital.
We also do a large amount of weddings for private clients generating business at wedding shows and trade fairs.
And we provide flowers for events and generate business from wedding and event planners.
We’ve recently started to work with set design companies styling for fashion shoots.
Could you tell us about some of your recent commissions?
We’ve started to work closely with the Soho House group as our style is suited to the rustic/vintage look of their venues.
We did some classes for the group based at Shoreditch House for Mother’s Day & Easter. Plus we’re doing a summer wedding and Christmas classes, after a very popular wreath-making course that we did at the venue last year.
How would you describe your style?
I love to use lots of interesting foliage and often use more that one in arrangements to give a wild look.
I like the flowers to speak for themselves and always buy the best quality flowers available.
We like to use lots of elements in our arrangements, so we tend to get a lot of wedding work as the style is romantic and stylish.
What is your favourite flower?
I love understated flowers like astrantia. They look wonderful with bolder flowers such as large roses and I find that they give most arrangements a more rustic/vintage feel that I love.
What are your plans for 2012?
We will be at The Designer Wedding Show in October, so we will hope to expand our wedding portfolio in 2013.
We have some major contracts that we will be starting for a new hotel in London.
We’re also hoping to get some more staff on board to work more closely with our wedding clients & marketing.
Many thanks to Ricky for all his help in putting together today’s blog post. By the way, if you’re wondering, Paul is Ricky’s middle name…
(Images : Ricky Paul Flowers)