For some time now, I’ve admired Oregon-based Tiffany Siladke of Foraged Floral’s stunning floral creations. And today on Flowerona, I’m so delighted to feature an interview with the lady herself!
Could you tell us what prompted you to become a florist?
I’ve never been a huge flower lover and didn’t grow up around flowers, like a lot of florists did. My college degree is in Fashion and Retail and I worked in that industry for some time, only to find out that I really enjoyed the wedding industry.
I initially started my own wedding planning company when we were living in Chicago. I really enjoyed wedding planning, but there came a point that I wanted “more”. I was missing something. I was missing that creative output that I needed! From there, I started practicing floral design on my own time, here and there. It was something that I saw the florists I worked with do, and I thought to myself – “Hey! I can do that!”
I was terrible at first, but it became a hobby that I was really intrigued by! I wanted to learn more about flowers, designing and the entire industry. After about 6 months of practice, I had a wedding planning client who allowed me to do their florals. This was my first planning and floral wedding, and I was hooked! That started my obsession with flowers and floral design!
Could you tell us how your floristry career has progressed?
After I did my first wedding as a florist and wedding planner, I started to book more and more clients. Most people loved the idea of working with one person to design, create and organize their wedding day. After about a year into this endeavor, I noticed I was growing as a florist, but not at a fast enough rate (at least to my standards!). I wanted more, but I just didn’t have the time to research flowers, when I needed to book vendors and attend client meetings.
I also noticed that the type of inquiries I was receiving were changing. Potential clients were extremely interested in my floral design work, but less interested in hiring a planner. They wanted more grand designs and installations, which was something I had never done before. Potential clients were wanting more from me as a florist, but I have to admit, I was nervous.
About this time, we were planning a cross country move and I was put into a place where I needed to decide what to do with my company. Ultimately, I decided to eliminate wedding planning from my list of services and focus solely on floral design, which is how Foraged Floral began.
When did you start your business and where are you based?
Foraged Floral started in September of 2015 and has a home base of Portland, Oregon.
What kind of floristry services do you offer?
I primarily focus on florals for weddings and editorials. For weddings, I provide everything from the bridal bouquet to installations, candles, ribbons, vases, etc. The list goes on and on! My favorite events are those that allow me to get creative and test my own boundaries. Unique color palettes are always a treat, as are fun installations.
Where do you get inspiration for your floral designs?
Seasonal flowers and textures that I’m able to acquire are a huge source of inspiration! I love color and depending on my client’s palette or range of palette, that inspires me as well. Nature, architecture, and artwork are also a huge source of inspiration.
How would you describe your style?
I would describe my style as organic, romantic, whimsical, natural and unique. I use a generous mix of big, bold blooms, smaller textural elements and rich, vibrant greens to create a look that is styled, yet effortless. I want to provide the look of something foraged in nature, but also refined and beautiful enough to make a statement at an elegant or casual wedding.
What are your plans for the remainder of 2016?
I’m starting to think about 2017! I’d love to travel more and design for clients near and far. I’m based in Oregon, but I’d love to travel more throughout the U.S. and even abroad. I’m open to all types of experiences! Each year, I dedicate time to growing, learning and collaborating with new types of people and vendors. I hope that the rest of 2016 and 2017 brings the same!
What is your favourite flower?
This is a tough one! I have two that stick out the most – chocolate cosmos and garden roses. I love small, wispy flowers that make a statement, which totally describes the chocolate cosmos. Their deep color and beautiful, full petals make me swoon. I love seeing them sticking out of an arrangement doing their own thing, flowing in the wind. They make me happy!
As for garden roses, there are so many different varieties, colors and shapes when it comes to roses, but especially the garden rose. They can be hearty, but also so delicate and dainty. I have a lot of clients who tell me they don’t like roses. But when I show them the garden rose, it completely changes their mind. I like that about garden roses!
Thank you so much to Tiffany for all her help in compiling the blog post. If you’d like to see more of her beautiful floral designs, do pop over to the Foraged Floral website. Social media wise, you’ll find Tiffany on Instagram, Facebook, Twitter, Pinterest and Google+.
(Images : Tiffany Siladke)