I hope you had a great weekend. On Saturday evening, I returned from a lovely week’s holiday staying in the grounds of a beautiful chateau near Bordeaux in France. I plan to blog about our time away shortly.
In the meantime, I’m delighted to share with you this morning, stunning floral artwork created by Jason Davies who runs the company Jason D Prints.
I first discovered Jason’s work at The Medicine Garden in Cobham and I initially thought they were paintings. But you’ll find out exactly how he created them when you read on…
When did you start your business and where are you based?
My present business, Jason D Prints, started after my partner and I decided to sell our last business in 2006.
Our last enterprise was a gift and greeting card shop based in Pontcanna in Cardiff, where, from its inception in 1999, I sold my floral canvases and prints.
I’m currently in between studios. Although, as more and more of my creative work takes place on my laptop and promotion via the web, I’m beginning to question the validity of a bricks and mortar address.
I’d say that 90% of my work is commission-based and is generated by word of mouth.
Could you tell us about the process you use to create your prints?
The idea is simple. I photograph flowers when they’re past their best!
At this point, they often seem more interesting and have a quality which appeals to me. This enables me to compose an image which ‘speaks’ to me, and reveals a harmony and an aesthetic to which I respond.
Then I introduce colour…a naive and childish building block fluorescence, which is always vivid and sometimes seems over the top. The more intense the better!
Next the printing process. Here again, I’ll direct the work. I boost the colour again, until it reaches screaming point.
Every time an image bursts from the printer, I’m ecstatic, excited and inspired as the newness, flatness and brightness soothes my soul. It’s joyfully magic and triumphant at the same time.
But the process is miraculously simple. I control the quality of the work at every stage, from conception to inception. I’m creator and curator, technician and canvas stretcher. Or as my daughter likes to believe, ‘I’m both/and all, the Elves and the Printmaker’.
I understand you have a range of cards too. Please could you tell us about them?
From our last business, I realised that even in tighter economic times, most people will still buy and give a card for all occasions. Card sales were our bread ‘n’ butter.
With this retail information, in 2011 I decided to launch a range of eighteen cards based on my designs.
They’ve sold really well and I’m now working on the next ten images for spring 2013.
Where do you get inspiration for your work?
In the past, it’s been 1950s floral designs for their pattern, line and shapes.
And the flatness of colour in Andy Warhol’s silkscreen prints, especially his 1970s ‘Flower’ series.
Currently, I’m inspired by the make do and mend/vintage/cloth-kit/Scandinavian/homemaker style, wild flowers in the landscape and prize flower show arrangements.
What are you plans for the remainder of 2012?
The Christmas card market seems to elude me. I can’t seem to get my creative style to work its magic on holly, ivy or mistletoe.
The leaves and structure are too formal and regular. I have the same problem with daffodils…how ironic coming from Wales!
I’ve just discovered The Italian Garden at St. Fagans at the National History Museum in Cardiff.
I want to have a go at capturing the water lilies that live on the ponds there and the cardoons in the borders before they disappear this year, both photographically and by drawing them.
Do you have a favourite flower?
I love dahlias. They seem to be the most popular of my images, but they do not win on consensus alone. I genuinely delight in them.
Whilst answering your questions, I discovered that dahlias are native to Mexico and Central America. This must be why my heart and soul leap for joy when I see them.
After spending four months travelling throughout that part of the world in the early 90s, I was greatly inspired by the landscape, people and their art & craft.
So much so, that the colour in my work is definitely rooted in that part of the world!
I love Jason’s prints and hope that they’ve brightened up your day too!
If you’d like to keep up-to-date with his news, he has a blog.
(Images : Jason Davies)