Today, I’m delighted to feature an interview with Ruth Beresford of JustNow Designs.
Ruth runs a greetings card company which specialises in artistic photographs of flowers.
Lately, I seem to be drawn to images of turquoise together with pink, so I adore this particular card above…
When did you start your business and where are you based?
The business is relatively new. We officially launched in September last year by joining the Greetings Card Association.
However, the concept is not new as we’ve been working on the card ranges and in particular, the images, for quite some time.
JustNow Designs, as a concept for a greetings card company in itself, came into being in Spring 2011.
We’re based in the beautiful Yorkshire Dales just outside Skipton, in a small village called Hellifield.
Where do you get your inspiration for your floral cards?
The inspiration for our cards comes from living in a quiet, yet wonderful setting, and being brought up to appreciate the natural beauty that surrounds us on a daily basis…from simply growing flowers to running a busy florist and garden shop.
Creating a garden display for any season provided the impetus to photograph and share the glorious delicacy and ephemeral quality of blooms and gardens with other people.
What are your plans for 2013?
As we’re a new company, future plans involve expanding our current ranges and working on new ideas for further ranges.
We plan to look at more seasonal ranges and incorporate stylised themes such as Sympathy, Wedding and Christmas, as well as cultivating our garden for our cards.
Do you have a favourite flower?
It’s very difficult to pick just one flower as a favourite as so many are so extraordinary in their own way…the delicate freesia, the majestic Oriental lily, the wonderful scented lily of the valley, the stately tulip, the friendly daffodil in all its varieties, the foreignness of bougainvillea, the smiling faces of pansies, fragrant sweet-peas and of course the flamboyant dahlia.
The list is endless and as I think of one gorgeous flower, so comes to mind another then another, but I will choose.
Our favourite flower has to be the rose. I realise this is somewhat of a cliché, but one only has to experience the velvety softness of the deep red petals furled together creating a sumptuous display and the aroma of heady scent perfuming the English summer garden…the Ingrid Bergman rose.
Here are some more images of Ruth’s beautiful floral-inspired cards…
Many thanks to Ruth for all her help in compiling today’s blog post, which I hope you’ve enjoyed reading.
(Images : Just Now Designs)