‘London in Bloom’ is how I’d describe this month! And tomorrow, I’ll be at the RHS Chelsea Flower Show Press Day. I’m really looking forward to seeing all the installations, exhibits and gardens.
So, instead of my weekly Floristry Industry Insight, this Sunday I thought I’d share with you my annual round-up of just some of florists who are involved in this year’s RHS Chelsea Flower Show, Chelsea in Bloom, Belgravia in Bloom and Mayfair Flower Show. Plus, there are several other floral happenings taking place for ‘London in Bloom’.
RHS CHELSEA FLOWER SHOW | May 21-25
Florists are heavily involved in this year’s RHS Chelsea Flower Show with installations, exhibits, competitions and radio coverage:
- JamJar Flowers are decorating The London Gate, one of the main entrances to the show. Their ‘Save our Bees’ installation has been inspired by nature, its bounty and its bees, and plants that are at their best during the month of May.
- McQueens are creating a tunnel installation connecting Main Avenue and Ranelagh Gardens. Plus, they’ll also be creating an installation in the Artisan and Tree Tops Area.
- June in March will be making a floral installation for St-Germain UK.
Exhibits in the Great Pavilion
- The Real Flower Company will be celebrating their 20th anniversary by exhibiting in the Great Pavilion for the first time.
- The National Association of Flower Arrangement Societies (NAFAS) is celebrating its 60th birthday this year. So, they’ll be pulling out all the stops to create a show-stopping display to mark the occasion.
- The RHS Young Chelsea Florist of the Year (ages 16 to 25)
- The RHS Chelsea Florist of the Year (age 26 and over)
- Floral Design Competition, which is open to individual floral designers, and floral design clubs and societies affiliated to the RHS or the National Association of Flower Arrangement Societies (NAFAS).
- Simon Lycett and Jo Good from BBC Radio London will be having their annual walk around the showground on Tuesday 21 May.
CHELSEA IN BLOOM | May 20-25
This year’s theme for Chelsea in Bloom is ‘Under the Sea’. The underwater world provides a wealth of inspiration. And the need to conserve and protect our oceans is increasingly in the spotlight. Chelsea in Bloom is partnering with charity Plastic Oceans UK, whose aim is to stop plastic pollution reaching the oceans within a generation.
The winners of the awards will be announced on Tuesday 21st May. And the People’s Champion Award will be chosen by open voting online, with the winner being announced on Friday 24th May.
All For Love will be creating a number of floral installations representing our oceans and marine life, together with lots of other fabulous florists.
BELGRAVIA IN BLOOM | May 20-25
Now in its fourth year, Belgravia in Bloom will see Belgravia’s streets transformed with installations and events inspired by the theme ‘The Language of Flowers’.
At the Botanic Identity Station in Eccleston Yards, there will be daily ticketed workshops, plus a series of complimentary drop-in activities.
Workshop highlights, which will be run by Belgravia’s retailers, include:
- Flower arranging with Moyses Stevens
- Flower crowns and organic make-up workshop with Moyses Stevens and SMUK London
Also, florist, Neill Strain, last year’s winner of Belgravia in Bloom, will be creating a beautiful fragranced candle. The candle is called No.11 and it’s part of a new range, which comprises many flowers reflecting those used in Victorian times for sending messages.
MAYFAIR FLOWER SHOW | May 16-27
This year, sketch presents the fourth edition of its annual Mayfair Flower Show. Creating the six breath-taking installations at the venue are:
HOTEL & RESTAURANT INSTALLATIONS
At Sexy Fish, a giant blue and metallic mermaid’s tail decorated with beautiful flowers and shells will be in situ for the restaurant’s ‘Shell-sea Flower Show’.
34 Mayfair will be showcasing this floral installation in collaboration with florist Philippa Craddock. The abundant display features a mixture of window boxes and flowers cascading down the railings in vibrant hues of purple, red, pink, blue and orange.
So, I hope you’ve enjoyed this overview of some of the wonderful floral installations and activity taking place for ‘London in Bloom’ over the coming days! Keep checking both back here and on my @flowerona Instagram account for photos and video coverage this week.
P.S. Don’t forget Covent Garden in Bloom too, which is taking place until June 5. And here’s a link to my video of the Fleurs de Villes flower dresses from Wednesday evening for a little peek of what you can expect to see there.