McQueens Flowers and NET-A-PORTER recently collaborated in the NET SUSTAIN campaign, a project that aligned with both their creativity and ethos. You may have heard the news that last year McQueens were awarded a Positive Luxury Butterfly Mark, acknowledging their commitment to sustainable practices within the flower industry.
NET-A-PORTER collaborated with McQueens Flowers to create a series of portraits – inspired by the work of artist, Lewis Miller. And McQueens’ Creative Lead, Alison Lythgoe was briefed to design a floral backdrop from recycled flowers and materials, reducing waste and creating a second life, resulting in spectacular floral art pieces.
To find out more about the collaboration, plus be inspired by lots more beautiful floral creations, simply read on…
- McQueens Flowers Feature Net Sustain Campaign
- Thejoyofplants.co.uk Launches Plant Design
- Super Nature : A New Art Fair Inspired by the Joy of Plants
- Elegant Wedding Shoot With Pastel Wedding Flowers by Ava Flora
- Florals by Metal and Moss at this Yellow and Mauve Wedding Inspiration Shoot
- Romantic Washington Wedding With Pastel Florals by Gather Design Company
- Beautiful Wedding Inspiration Shoot With Flowers by Hanaki Floral Design
- Florals by Janna Brown Feature in This Wedding at the Oldest Hotel in Italy
- Ikebana Inspired Flowers by Floraison
- Best Indoor Plants : 6 Desk Plants That’ll Brighten up Any Office
- ILLUMINA – An Oh Flora Destination Workshop in Mexico City
On Tuesday, I started a new series of 26 videos featuring Instagram Hints and Tips for Florists on my YouTube channel, starting with ‘A for Algorithm’. I look at what the algorithm is, why it was introduced, how it works and how to work it to grow your floristry business.
I was completely blown away by the incredible response to the video, when I posted it the following day on Instagram and IGTV. Thank you so much for all your kind words! I’m so pleased that so many of you found it so useful. Next week, we’ll be looking at ‘B for Branding’.
Out & About
Tuesday morning saw me at New Covent Garden Flower Market, taking photos and talking to the traders about my next report for the flower market website. And the subject is The Hottest Floral Trends for 2020! It’ll be published very soon.
So, I hope you’ve enjoyed this week’s round-up of floristry news and have a lovely Sunday…
P.S. Just in case you missed it, here’s a link to last week’s Floristry Industry Insight.
(Image: McQueens Flowers)