Today’s post features its amazing gardening area which is unique to the Shoreham store and a lot of thought has gone into the design of this outdoor space.
Rona Old, Next’s Buyer Manager, gave us a tour. And it was so interesting to hear about the the methodology they used to create each different area, which included beautifully styled sheds reflecting ‘beach life’, ‘modern vintage’ and ‘an artist’s studio’.
Jo Lord, Next’s Trend Lifestyle Designer, explained how after visiting a number of gardening centres and gardening shows, they decided on a pagoda-style design to display the plants, which you can see in the image below.
They also carried out market research and found that some customers find gardening terminology, such as herbaceous borders and perennials, confusing. So, they decided to try and demistify the terms and make the gardening section a more friendly environment for gardening novices, by labelling the plants with specific symbols.
As well as outdoor and indoor plants, they also sell bulbs, seeds, lawn care products, artificial flowers, wellies, gardening tools, fencing, decking and outdoor furniture. Plus they stock a range of well-recognised gardening brands such as Burgon & Ball and Hozelock.
This Shoreham store is simply a concept store and it depends on its success as to whether Next decide to roll out the idea on a national scale. I do hope they do…and entice more people to take up gardening.
And I didn’t come away empty-handed. I couldn’t resist buying a gorgeous pale pink trug and mini watering can, plus some floral gardening gloves!
So, if you’re down on the south coast, do pop in. I’d make a morning or afternoon of your visit. They’ve got a Starbucks there too, if you fancy a cuppa…
(Images : Rona Wheeldon for Flowerona)