New Floristry Competition at RHS Chelsea 2020 – Floristry Industry Insight

A new Floristry Competition has been announced this week for the RHS Chelsea Flower Show 2020! And the RHS is inviting talented florists from across the UK to take part.

Show Manager, Rose Gore Browne said: ‘We have made exciting changes to our floristry offering at RHS Chelsea for 2020, merging the Florist of the Year and Floral Arrangement competitions into a new format, theme and aesthetic, bringing it under one roof inside the Great Pavilion. We hope the new format, which will be free to enter, will attract inspiring, creative and imaginative applications from talented florists from across the industry.’

A link to all the competition details can be found below. And this breath-taking bridal bouquet above? Well, it’s by the very talented Akiko Kovacs at Floraison in Paris. For more stunning floral inspiration, read on…

FLORAL INSPIRATION

Weddings

• Elegant Wedding Inspiration at the Historic Ritz Paris with Flowers by Floraison
• Beautiful Flowers by Compass Floral at This Colourful Wedding in San Diego
• Gorgeous Bridal Bouquet by Clementine Botanical Art
• Fabulous Florals by The Rose Shed at This Barnsley House Wedding

General

• Applications Open for New Look Floristry Competition at RHS Chelsea Flower Show 2020
• Lavenders of Covent Garden Opens at the Flower Market
• A Florist’s Guide to Plant Pots

FLOWERONA’S WEEK

@underthefloralspell hits 100K!

Thank you so much to everyone one of you who follows my Instagram account, @underthefloralspell. And to everyone who adds the hashtag #underthefloralspell to their beautiful floral designs! This week, the account reached 100K followers, which is mind-blowing! I can’t thank you all enough…

YouTube Video

On Tuesday afternoon, my latest YouTube video went live – Professional Headshot Tips for Your Floristry Business. Do check it out if you’re just starting up your business or are looking to have a refresh. And you’ll also see my revamped set-up for filming, with much better sound quality!

Apart from that, it’s been a pretty low-key week. I’ve been busy ensconced in my office, working away. So I hope you’ve enjoyed this week’s Floristry Industry Insight and have a lovely restful Sunday…

P.S. Just in case you missed it, here’s a link to McQueens Flowers – Key Trends for Winter 2019, which went live on my blog this week.

(Image: Greg Finck)