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The British Floral Influencers Luncheon | Floristry Industry Insight

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The British Floral Influencers Luncheon took place last month at the The Metropolitan Club in New York. Shane Connolly and the Marchioness of Normanby hosted the event, which celebrated the influence of Constance Spry on floral design. And proceeds from the luncheon will go to the Garden Museum in London’s Constance Spry Exhibition, which will be taking place from October 21st 2020 until February 28th 2021.

Scroll down for lots more floristry news and beautiful floral inspiration, plus exciting news about my upcoming Instagram for Florists online course!… Read more

Instagram Advice for Florists | A-Z : H | Hashtags

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Instagram Hashtags are the focus of this week’s video in my new series, Instagram Advice for Florists, on YouTube! And we look what they are, why to use them and different ways to research them.

Tips include:

Use up to 30 hashtags on the Instagram posts on your GridConsider which hashtags your ideal clients will type into the Explore pageUse the hashtags #underthefloralspell and #inthefloralspotlight

Simply click on the image below to watch the video…… Read more

Growing & Styling Flowers | Floristry Industry Insight

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Growing & styling flowers … I feel I have so much to learn. And the lady who’s been inspiring me over the last few years is the very lovely Clare Nolan. If you’ve not come across Clare’s beautiful work or heard about her floral journey before, then you’re in for a real treat as Erin from Floret has interviewed her this week! Scroll down for a link to the whole article. You’ll also find gorgeous wedding flowers and general floristry inspiration too…… Read more

Instagram Advice for Florists | A-Z : G | Grid

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Creating a cohesive Instagram Grid is the focus of this week’s video in my new series, Instagram Advice for Florists, on YouTube! And we look what your Grid is, why it’s important, different ways to arrange your Grid and my favourite planning app.

Tips include:

Post your images in bands of the same colourUse the same editing process for all your imagesDedicate a time each week to plan your Grid… Read more

Floristry Courses by Leafy Couture | Interview with Sarah Richardson #AD

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I’m delighted today to share with you an interview with florist Sarah Richardson from Leafy Couture, where she shares details of the floristry courses which she runs online and in person.

Could you tell us a little about yourself and your background?

I was looking for a creative outlet after studying Sociology at Newcastle University. I grew up in a very creative household with parents who were art teachers and entrepreneurs. … Read more

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