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Your Instagram Makeover Mini-Series | Part 2

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How to curate your Instagram grid is the focus of Part 2 of my three-part mini-series, Your Instagram Makeover, which I’ve created for you in advance of registration for my Instagram for Florists online course re-opening next Tuesday 27th April.

Remember, you only get one chance to make a first impression. So let’s make sure that when your ideal client initially comes across your Instagram account and looks at your Grid that they are compelled to not only take a closer look, but also to follow you.… Read more

Your Instagram Makeover Mini-Series | Part 1

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Your Instagram Makeover is the name of a three part mini-series, which I’ve created for you in advance of registration for my Instagram for Florists online course re-opening on Tuesday 27th April. And this is Part 1, where we look at your Instagram Profile.

Did you know that you only have 7 seconds to appeal to your ideal audience the first time they come across your Instagram account? So you need to make sure that what they see in your Profile will be so compelling that they’ll immediately follow you.… Read more

5 Reasons Why Your Business Needs a Blog

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5 reasons why your business needs a blog is (ironically!) the focus of this Sunday’s blog post. I hope you enjoy this new style of post and find it useful.

1. Increase Traffic to Your Website

One of the main reasons you need a blog is to increase traffic to your website. Search engines like Google love websites that are regularly updated. And when you blog regularly, your new content is a positive signal to search engines that your site is alive and offering fresh content.… Read more

Time for a Spring Clean on Flowerona

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For over two years now, every Sunday, I’ve compiled a Floristry Industry Insight blog post. And after have studied my Google Analytics data, I’ve decided to have a little bit of a refresh, a spring clean on Flowerona. So, here are my thoughts.

Moving forward…

I’ll still blog here every Sunday. And the blog post content will continue to be focused on inspiring and supporting you. But each week, I plan to cover a different topic. One week I may be sharing Instagram tips.… Read more

The Healing Power of Flowers by Claire Bowen

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The Healing Power of Flowers is the name of Claire Bowen from Honeysuckle & Hilda’s first book. And earlier this month, I interviewed Claire on my new podcast, My Small Business & Me. Just in case you’ve not had chance to hear Claire’s wonderful floral journey, I thought that this Sunday I would feature a transcript of our conversation.

CLAIRE’S SMALL BUSINESS JOURNEY

Could you share with the listeners your small business journey please?

My small business journey wasn’t at all conventional.… Read more

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