Content on Instagram is the focus of this week’s video in my new series, Instagram Advice for Florists, on YouTube! We look at different types of content, key considerations when creating content and six different floristry related content ideas.
Tips include:
Consider your ideal client and the type of content that will appeal to themShare what you love creating and want to create more ofBatch your content creation… Read more
Floral foam will be banned from all The RHS’s shows from 2021, as announced this week on House Beautiful’s website. And floral designers this year have been asked to trial alternative products, where possible. To read more about this news, simply click on the first link below. Then scroll further for lots of beautiful floral inspiration from around the globe. Enjoy!… Read more
Branding on Instagram is the focus of this week’s video in my new series, Instagram Advice for Florists, on YouTube! We look at what branding is and why it’s important. Plus we look at ways to use your branding to be distinctive on your Profile, Grid, Stories and IGTV.
Tips include:
Creating customised Highlight cover images for your ProfileUsing brand colours as background colours when writing text in StoriesCreating cover images for your IGTV videos in your brand colours and fonts… Read more
McQueens Flowers and NET-A-PORTER recently collaborated in the NET SUSTAIN campaign, a project that aligned with both their creativity and ethos. You may have heard the news that last year McQueens were awarded a Positive Luxury Butterfly Mark, acknowledging their commitment to sustainable practices within the flower industry.
NET-A-PORTER collaborated with McQueens Flowers to create a series of portraits – inspired by the work of artist, Lewis Miller. And McQueens’ Creative Lead, Alison Lythgoe was briefed to design a floral backdrop from recycled flowers and materials, reducing waste and creating a second life, resulting in spectacular floral art pieces.… Read more
Instagram Advice for Florists is the focus of my brand new series on YouTube! It consists of 26 videos published each week on a Tuesday on my channel. And I’ll be sharing hints and tips to help you attract your ideal audience. We’ll be going through the alphabet from A-Z, starting with A for Algorithm.
In this week’s video, we look at what the algorithm is and why it was introduced. Plus how it works and how to work it to grow your floristry business.… Read more
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