Christmas 2020 will, I’m sure, be remembered for a very long time. The Christmas that was impacted by COVID-19 and its consequences. Fortunately, before the government put London into Tier 4, I managed to visit florist Zita Elze’s beautiful shop in Kew. And today, I’m featuring Part 2 of my blog post series. It features Zita’s designs in a traditional red and green colour palette. Enjoy!… Read more
Zita Elze’s flower shop in South West London is the focus of this Sunday’s blog post. In place of my regular Floristry Industry Insights, I thought I’d treat you to a tour of Zita’s floral emporium instead. It’s hard to believe that I’ve been visiting the shop, just before Christmas, since 2012!
With my cameras packed and face mask donned, last Saturday morning I made my annual trip over to Kew. Just a few minutes walk from Kew Gardens station, Zita’s shop and also her Flower School are located on Sandycombe Road, either end of a small parade of shops.… Read more
Pantone Color of the Year 2021 headlines this week’s Floristry Industry Insight. And the chosen colours are Ultimate Gray and Illuminating. Leatrice Eiseman, Executive Director of the Pantone Color Institute announced: ‘The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Practical and rock solid but at the same time warming and optimistic. This is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted, this is essential to the human spirit.‘… Read more
I’m absolutely thrilled to let you know that today is Flowerona’s 10th Birthday! Thank you very much for all your support over the years. To celebrate the occasion, I’m conducting a survey and an amazing giveway featuring 10 prizes!SURVEY & GIVEAWAY
By completing the survey, you’ll be in with a chance of winning one of the wonderful prizes below. Simply click on this link now!… Read more
Wreaths, garlands and flowers for the festive season headline this week’s Floristry Industry Insight. And you’ll also discover who designed Claridge’s Christmas Tree for 2020!
Plus there’s news about the launch of the Flowers from the Farm’s Diversity Scholarship, together with lots of beautiful floral inspiration from around the globe. So, it’s time to chill and browse through the links below. Enjoy!… Read more