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A selection of brand new Online Classes by floral designer Joseph Massie | AD

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A selection of brand new Online Classes has just been launched by floral designer Joseph Massie. And I’m delighted today to feature an exclusive interview with Joseph!

Many congratulations on your newly launched Online Classroom! Could you tell us about the different types of classes available?

Thank you, Rona! With the release of our very first online courses, it was so important to me to avoid creating courses that were filled with lots of pretty flowers, lots of “fluff” … but well … not much else!… Read more

Floristry Trends Come & Go | Floristry Industry Insight

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Floristry trends come and go. But one that seems to be staying (which I’m very pleased about!) is the natural, meadowesque, just-picked-from-the-garden look. And with their quirky, un-uniform stems full of movement, British flowers are absolutely perfect ingredients for this style of flower arranging.

Inspired by the beautiful British Flowers Week videos, last weekend I created an arrangement using flowers from our garden, shown above. And it included this incredible Amazing Grey Poppy, which you may have spotted on my Instagram account.… Read more

Floristry Videos from British Flowers Week 2020 | Floristry Industry Insight

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Floristry videos from British Flowers Week 2020 take centre stage in this week’s Floristry Industry Insight. Settle yourself down to be inspired by the amazing workshops featuring British flower designs plus conversations with florists.

I’ve watched the video directly below of a stunning tablescape by JamJar Flowers more than once. It’s so captivating! The video features a wonderful combination of shots and angles, perfect voice-overs accompanied by great music. I’m sure you’ll enjoy watching it too…… Read more

Instagram for Florists Online Course | Student Stories

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With so many people currently being online at the moment due to the pandemic, now is the perfect time to uplevel your Instagram account. And I’m so thrilled to see the impact my six week Instagram for Florists online course is having on the students, who’ve recently completed the course.

Below you’ll find their stories, together with ‘Before’ and ‘After’ screenshots of their Instagram accounts, so you can see the visual transformations they’ve made … from uploading a new Profile Photo and enhancing their Bio to creating customised Highlight Cover Images.… Read more

Instagram for Florists Online Course | June 2020

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I’m thrilled to have re-opened registration for my Instagram for Florists online course! If you’re a florist and would like to find your focus, build your floral following and grow your business through Instagram, then please do join me. Below you’ll find all the details about the course:

BACKGROUND

Join me next week on an inspirational online course in the comfort of your home or workspace, and together let’s spend a productive six weeks working on your business and planning for the future.… Read more

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