London florists, not only Petalon recently, but also in the past, Ellie Jauncey from The Flower Appreciation Society, are venturing south as you’ll discover below. On the Petalon Instagram account, it’s been so lovely to see photos of their new base. And very exciting too to hear of their plans to start growing flowers at some point in the future!
Click on the links below to find out more details, plus you’ll discover lots of beautiful floral inspiration…… Read more
Lucy The Flower Hunter has recently given Rachel Ashwell a studio tour. And it makes absolutely mesmerising viewing! I was gripped from the start to the finish of the IGTV video on Rachel’s account. (You’ll find a link directly below.)
It was such an incredibly inspiring look ‘behind the scenes’ at Lucy’s wonderful set-up. You’ll see the infamous backdrop for this photo. It really is a must-see video! Scroll down for more floristry industry news and floral inspiration…… Read more
A new flower market, heavily focused towards consumers rather than florists, will be opening in West London this September! And it will be popping up in Chiswick, once a month.
The market is actually the passion project of a group of Chiswick residents who clearly have an affinity to all things floral. But they also want to attract people to Chiswick High Road and revitalise the local economy that’s taken a beating in COVID times. If you’d like to find out more, simply click on the first link below.… Read more
Flower arranging is increasing in popularity according the media, due in part to images on social media particularly on Instagram and the COVID-19 pandemic. According to RHS director of science Alistair Griffiths – ‘Being surrounded by nature is physically beneficial; it lowers blood pressure and heart rate, among other things.’
There’s a valuable mindful element, too. ‘It’s called the theory of flow,’ Griffiths says. ‘You become so engaged in an activity – such as harvesting and arranging cut flowers – that you enter into an almost meditative state.… Read more
A selection of brand new Online Classes has just been launched by floral designer Joseph Massie. And I’m delighted today to feature an exclusive interview with Joseph!
Many congratulations on your newly launched Online Classroom! Could you tell us about the different types of classes available?Thank you, Rona! With the release of our very first online courses, it was so important to me to avoid creating courses that were filled with lots of pretty flowers, lots of “fluff” … but well … not much else!… Read more
