You may remember last month that I featured an interview with Lindsey Kitchin of The White Horse Flower Company? Well, in this week’s Wedding Wednesday blog post, I’m delighted to share with you a special guest post written by Lindsey entitled ‘A day in the life of a wedding florist’. It makes fascinating reading, especially for brides-to-be, florists-to-be and florists. Also included in the post are lots of beautiful images making up a visual diary and showing the process of Lindsey creating floral designs for a wedding. Over to you, Lindsey…
“I’d love to play with pretty flowers like you do, what a lovely job you have.” If I had a pound for every time someone made that comment, I’d be a millionaire by now. Sadly I’m not (not yet anyhow). Pretty flowers? Yes they are. Playing with them? No I’m not. Similar comments include “Oh I’d love to be a florist, so much fun and stress free.” Despite the well-intentioned nature of these remarks, I’m here to put the record straight once and for all that we florists are not ‘playing’ but rather toiling, nay grafting our derrieres off all in the name of ‘pretty’ flowers.
I admit I may have what some might think a peach of a job, but I’m not sure it’s everyone’s ideal. For those of you who think they might like to earn a living ‘playing’ with flowers, read on; this career path might not be for you after all.
I am a wedding florist. There are a lot of us out there; we don’t run shops, we just work on events. I’d like to walk you through the steps involved in just one wedding I’ve worked on this year; just to reiterate – one wedding. Multiply that by seventy, throw in a few arrangements along the way – bouquets for Mother’s Day, Valentine’s Day, sympathy tributes, decorations for dinner parties and Bat mitzvahs, and you are nearing the complexity of my job. Okay, I admit, it’s not brain surgery but I’m not exactly playing either!
The hours are long but I don’t mind this as I work flexi hours that suit my family commitments, although my family may beg to differ on this point. I’ve not exactly been a queen of domesticity for some time – particularly during peak periods or, what we like to call ‘the wedding season’. This largely excuses me from regular chores such as shopping, laundry and parents’ evenings from May through to mid-October; some may even consider this a perk of the job!
Before I get near any actual flowers, there are meetings, site visits, proposals, quotations, revisions and re-revisions of said quotes, invoices. In fact, there’s an awful lot of admin to deal with. I reckon around six hours per wedding on average. Then there’s ordering the flowers, you know, dreaming up all those beautiful flower combinations and varieties – this is probably the hardest and most critical element.
Buying flowers at market involves early starts to collect them and get them back to the workshop for conditioning. Conditioning refers to removing transit packaging, stripping and trimming the stems and giving them a long drink in a bucket of water. Now multiply this relatively simple process to around a thousand stems and you get the idea. I’ve had days where there’ve been so many flowers to condition I’ve finished at tea time. With this laborious task comes the state of one’s hands; let’s just say I’ve seen younger looking hands on octogenarians.
So far I’ve not actually arranged a single flower, and still there are pots, pedestals, candlesticks and containers to buy, paint, construct or hire before the actual act of arranging can begin. Probably another two or three hours of preparation on average here.
Whilst the actual arranging is the most important element, you can see it comes way down the list of things one does as a florist. Typically I allow at least one or two days to arrange a wedding. Very large weddings require more than one pair of hands: flowers are perishable commodities which means there is a short window in which to turn them around and deliver them at the point of perfection; bigger events need a team of florists. I know many who genuinely think I just rustle it all up the night before – ta dah! If only it were that simple!
Stress free you say? Ever thought how long it takes a lily to open? Those stems of tight buds you throw in the trolley during the supermarket shop that last ten days and then finally open. Event florists (like me) need our flowers to be open and at the point of blooming perfection and it may surprise some that this doesn’t happen by chance. Depending upon the time of year, some flowers will need to be bought a week ahead allowing time for them to open. For example freesias, alstroemeria, roses, lilies or peonies, the list is endless.
How many florists reading this have sat the night before a wedding looking at a tightly closed lily gently trying to prize it open, or placed the bucket in a warm room or in bright sunlight, or turned the hair dryer on them or spritzed them with water, or even left them all night with the light on? Yep, me too!
The big day arrives: Delivering a wedding is the culmination of metaphoric blood, sweat and sometimes tears (you would cry too if the peonies in the bride’s bouquet are still tightly shut on the morning of the wedding). Finally the flowers are displayed and at last appreciated by all.
It’s not unusual to put in a twelve or even eighteen hour day leading up to a wedding, starting at the crack of dawn the day before and finally falling into bed in the small hours the following morning. That said there is nothing more gratifying than watching the bride’s face light up when you deliver her bouquet, absolutely nothing.
Yes it can be back-breaking and exhausting; yet at the same time, like any creative job, it is exhilarating and completely fulfilling to see one’s ideas and creations unfold, emerge and be realised into something quite beautiful. All that effort to be appreciated and enjoyed by so many, not to mention to be part of such a momentous occasion; it is always, without exception, worth the effort.
So you think it’s all over? Not so fast! We will be required to return (sometimes at midnight), to clear, take down, wash up, repair, polish and pack away. On busy weekends, we’ll do the whole wedding thing all over again the very next day. Oh, and then there’s the small matter of trying to make a living from it.
Now tell me you think I am still just playing with flowers.
(Images : Photo credit and grateful thanks to photographer Guy Collier who gamely offered to step up and (some might say), bravely offered to shadow me, capturing a few stages in the working life of a wedding florist. As always, he did a superb job.)
Well said Lindsey..playing we ain’t, and if you have a shop, times that by 52 weeks! xx Kay
Thank you Kay. 🙂 xx
Well said. No one realises the sheer hard graft, physical and mental, that goes into floristry? The early mornings (our market was 40 miles away), the cold (breaking ice in buckets anyone), carrying boxes, conditioning, the sheer effort mental and physical that goes into the job. The rewards are great, the materials we work with are beautiful and that compensates! I must say after 35 years the strain and the hassle (esp. brides with champagne tastes and not being prepared to pay for the skill and graft) got to me and I quit to become a guide in a stately home. Now I do the flowers there for dinners etc when the family are in residence (watch Downton Abbey at Xmas!) and it’s wonderful. Lovely flowers to work with (thank heaven for Dutchmen! and wonderful containers – “shall we use the gold or silver this week?” Floristry, for all its hard work, has been very good to me!
Thank you for your comment Elizabeth. Lindsey’s blog post is proving to be very popular today and resonating with lots of Flowerona readers. 🙂
Great post, well said! To be a true florist you have got to thrive on andrenalin and absolutely love every minute of it all! The results are always worth the stress. We wouldn’t change it for the world. X
Thank you so much for your comment Katie! 🙂 x
A great article for a floral designer to be like myself. Question, where did Lindsey learn the craft of floral design?
Hi Nicole. Thank you very much for your comment. I’m so pleased that you liked the article. All is revealed in my interview with Lindsey as to where she learnt her craft. 🙂 https://flowerona.com/2014/11/florist-friday-interview-with-lindsey-kitchin-of-the-white-horse-flower-company/
Very well said Lindsay. I get tired of having to justify my career at times. Floristry seems to be viewed as a ‘hobby’ job. Far from it, it is as you say exhausting, highly stressful, very physical, and at times not very well paid when you add up the man hours! But hugely rewarding, otherwise why would we do it? I follow Lindsay on Instagram and am a big fan of her work, we have a great family of florists on Instagram who are all so supportive and appreciative of each others work. We all doubt ourselves and our ability at times, and I love the support network that we have. Long may it continue. Victoria – Euphoric Flowers. x
Thank you for your comment Victoria. I totally agree with you about the amazing support network of florists that exists…not just in the UK, but on a worldwide scale. 🙂
Wow! What a wonderful reaction. I’m so thrilled my little blog has been so well received, thanks Rona for allowing me a moment on my soap box. It’s been so wonderful to read all the comments here, twitter, Instagram and Facebook. As Victoria says we florists are in my experience an incredibly friendly and supportive community. Floristry is a wonderfully creative career but certainly not for the feint hearted. Lindsey (The White Horse Flower)
I know Lindsey :-). When I was compiling your post last night, I had a feeling that it would resonate with a lot of florists. Thank you very much for offering to write it in the first instance and to Guy, for the beautiful photos.
This is a fantastic post and I shall be sharing it on my social media feeds. Lindsey very articulately and very firmly makes it clear that those of us who work with flowers are not “playing” – and to suggest this is not only insulting, but overlooks the incredible skill, creativity, time and physical labour involved. I’ve worked in both event & retail floristry and when I left to pursue my own business I immediately put on 5 lbs. No need to go to the gym when you work in florals! There is a similar article in the new Flirty Fleurs magazine. I think it’s time for all florists to rise up and help educate their customers about what’s truly involved. (And I shall happily do my part!) Great post.
Thank you very much Christine for your lovely comment and for sharing the post on social media! 🙂
It is very touchy for me and it reminds me of those feelings I have . Sometimes I’m not very hands on the arrangements and trust my staffs to do all the cleaning, preparing and arranging of the flowers. But even that, I am still busy with other things. If I don’t have events then I am busy with all the correspondences (well this is mostly all the time :-p ). So far, my family and close friends understand how busy I can get and my need to have a full attention as a new wedding florist company. Hope I can arrange my schedule better through times as I love this business.Thanks Lindsey to write this and thanks to Rona for sharing it with us.
Thank you for your comment Yohana. You’re more than welcome :-).