***UPDATE 24/05/16 7.38am*** I’m absolutely thrilled to let you know that New Covent Garden Flower Market have been awarded a Gold Medal and New Design Award!!!
Yesterday, I went to the Press Day for the RHS Chelsea Flower Show and what an absolutely incredible day it was! One of the highlights was seeing New Covent Garden Flower Market‘s amazing exhibit, ‘Behind Every Great Florist’, in person.
In Part 1, I featured photos of the florist side of the design depicting HM the Queen’s portrait. Well, the other side was the Market side, pictured above, represented by a vast wall of 112 Market buckets, which are iconic symbols of the Flower Market. They were densely packed with white and green flowers, and foliage echoing the massed displays at the Market.
Below are some of the loveliest gentlemen you could possibly meet…traders from the Market. Left to right, Eddie from Dennis Edwards Flowers, Luke, Punchy and Graeme from Zest Flowers, and Bryan from Porters Foliage.
And here are some more shots of the Market side of the exhibit…
Below you can see a side-on view of the two sides being bound together by a stream of yellow ribbons, depicting the strong ties, both professional and personal, that link New Covent Garden Flower Market with its customers, independent florists.
Here are the traders on the florist side…
Pictured below are Ming Veevers Carter, who designed and created the exhibit, with Helen Evans from the CGMA (Covent Garden Market Authority).
After having seen the plans for the exhibit, being able to view it in person, was amazing. It completely exceeded my expectations and you could plainly see how much work, time, planning, effort and meticulous thought had gone into the design. HUGE congratulations to New Covent Garden Flower Market, Ming and the traders. I’ll be keeping my fingers crossed for the medal announcements later today!
P.S. If you missed it last night, New Covent Garden Flower Market and their exhibit was featured on the RHS Chelsea Flower Show TV programme on BBC2. Simply click here to view it and it starts 33 minutes in.
(Images : Rona Wheeldon | Flowerona)