Today’s blog post features two stunning floral dresses from Yardley London‘s new advertising campaign. You may have seen the adverts in magazines recently.
And the very talented lady who created the dresses, using white crepe and silk flowers, is Petra Storrs.
Petra designed the dresses to reflect the fragrances in the company’s new Bath & Body Skincare collection, which comes in five different scents.
The English Rose range inspired the dress above and the Royal English Daisy range inspired the one below.
There’s also English Lavender, Lily of the Valley and Peony…and all of them come in bright retro packaging.
Below are some images from the photos shoots. And if you’d like to see a video showing ‘behind the scenes’ of the making of the advertising campaign, simply click here for a link to it on YouTube.
I was very kindly sent some samples of the Lavender collection to review. The nourishing hand and nail cream in particular is wonderful. It’s easily absorbed, has a lovely fragrance and leaves my hands feeling really soft.
And if you’d like to know a little bit more about Petra…
She’s a London-based artist whose portfolio includes creative/art direction, costume & styling, set design, music videos/films and still/life editorial.
She’s worked with the likes of Lady Gaga, Paloma Faith and Florence and the Machine and was recognised by the Independent newspaper as one of fifteen artists that will define the future of British art.
(Images : Yardley London)