It’s Florist Friday and today I’m delighted to feature an interview with Bromley-based florist, Joanne Truby.

Could you tell us what prompted you to become a florist?

I’ve always been quite creative but actually got into floristry you could say by chance, as if I’m being honest, it wasn’t something I’d even considered when I was younger. I previously worked in the fashion and homeware industry as an Ecommerce Content Co-ordinator for both River Island and Heals. Although I enjoyed my time there, I still had this nagging feeling that it wasn’t fully fulfilling me and wanted to do something more creatively hands-on, as opposed to sitting in an office every day.… Read more