Until I attended The Brand Stylist’s Colour Psychology for Creatives Workshop in London nearly three years ago, I had no idea that colour psychology-wise, my brand Flowerona is predominantly ‘Summer’. It helped so much to understand the characteristics of this ‘season’ when I rebranded the following year.
And now, I refer to the concept every time I consider content and images for my website and social media. I know to use cool, delicate, muted colours with a touch of grey, airy images and flowing handwriting fonts…
Fiona has had so many requests from around the globe that she’s launched an online version of the workshop.… Read more