Joules Archives - Flowerona

Beautiful floral-inspired bed linen from Joules…and some pretty wellies!

Joules is one of those brands which evoke very fond memories for me.

I first discovered them whilst on holiday in Devon when I came across one of their shops. Not surprisingly, I was immediately attracted to their use of bright floral prints.

They’re best known for their colourful clothing and accessories inspired by the countryside. But they’ve recently launched into the interiors market with their debut range of gorgeous floral bedding for adults and children.

The new collections include Sunbird, Lulu, English Garden and Deckchair Stripe which are featured in this blog post. … Read more

Beautiful floral frocks from Joules

Floral prints are very much ‘in’ this summer and today’s post features six beautiful floral frocks from UK fashion retailer, Joules.

They include the following dresses : Audrey, Macee, Adele, Lenere, Alida and Daphne.

Joules always reminds me of holidays in Salcombe in Devon, as it was in this seaside town that I first came across the brand and their shop there.

If you’re not familiar with the company, it was founded by Tom Joule. In the late 1980s, he began selling clothes and accessories at country shows and equestrian events across the UK and Europe.… Read more