Yesterday morning (very early!), I attended a special Summer Wedding Flowers event for florists at New Covent Garden Flower Market in London, hosted by Helen Evans and Liz Anderson of the New Covent Garden Market Authority.
Not only were there floral demonstrations by top London florists, but also a marketing presentation and an expert panel with wedding industry experts.Marketing Presentation
Marianne Cowdrey from World Wide Florist Marketing started off the morning with a fantastic presentation about marketing to brides-to-be. Her advice included embracing social media and setting up a Facebook fan page, plus submitting articles to Ezine Articles to help with search engine ranking.… Read more