Salted Ink Archives

What I’ve learnt about relaunching Flowerona…plus lots of useful tips

Ahead of our new Branding for Florists workshop which takes place later this month, I thought now was a good time to share with you my experience in recently relaunching Flowerona. Above is an image of what the site looked like at the very start, over four years ago, when it was simply a blog. And below is what it looks like now…not only a blog but also a website with lots of new features. A huge transformation!… Read more

The story behind the Flowerona Rebrand

So…how did the Flowerona Rebrand come about? Well, I’ve known for a little while that if I wanted to take Flowerona to the next level, I really needed to invest in a new logo and internet presence. What had started as a hobby was now a full-time job and to be taken seriously, a complete revamp was required.

But I really didn’t have a clue where to start…and that’s where my very good friend, Fiona Humberstone, came to the rescue. Fiona put together a list of designers whose portfolios she felt were the right fit for me.… Read more