Florist Joanne Truby shares her small business journey in this week’s My Small Business & Me podcast interview.
Epiphany Whilst Travelling
After her A levels, Joanne worked in the e-commerce departments at Heals and River Island. Then whilst travelling through Central America, she decided that she wanted to do a degree in something creative.
Studying Floral Design
She signed up for Floral Design & Event Management, and fell completely head over heels in love with flowers. In 2012, once she’d finished studying, she created the wedding flowers for a friend.
Growing Her Floristry Business
Concentrating on weddings and events, her business grew organically initially with the aid of taking part in collaborative styled photoshoots, which were featured in magazines and on blogs. And later, her business expanded from using social media including Instagram.
Joanne’s Photography Journey
Joanne discusses her photography journey and having her designs being featured in a book about wedding flowers. Plus she shares the impact of the pandemic on her business, describing how she made the most of her time during lockdown.
Listening to this episode, you’ll hear how passionate Joanne is about teaching and the transition that her students achieve when spending time with her. At the end of the podcast, you’ll discover her practical tips, which I’m sure you’ll find very inspiring. | LISTEN & NOTES
P.S. Have you seen this week’s new YouTube Video? Instagram Updates 2021 | What You Need to Know