Yesterday morning, I went to New Covent Garden Flower Market in London to do research for my March Flower Market Report.
And whilst I was chatting to the traders about which new seasonal flowers they have in at the moment, the topic of Twitter came up…again and again!
Florists & Market Traders
It’s wonderful that florists and market traders are embracing this social media tool.
For florists, Twitter is the perfect way of showing photos of their floral creations to their followers.
And by tweeting images of their flowers, it’s a great way for market traders to show florists what they have on sale each day.
Here’s a list of some of the London florists and market traders who I currently follow on Twitter, together with their Twitter usernames, in alphabetical order:
- Bloomsbury Flowers : @londonflorists
- Blue Sky Flowers : @blueskyflowers
- By Appointment Only Design : @baodesign
- Elizabeth Marsh : @ElizabethMarsh3
- Euphoric Flowers : @euphoricflowers
- Hayford & Rhodes : @HayfordRhodes
- Jens Jakobsen : @JakobsenJens
- Karen Woolven : @karenwoolven
- Linda Cottee Flowers : @LCotteeFlowers
- Mary Jane Vaughan : @maryjanevaughan
- McQueens : @mcqueensflowers
- Melissa Riva Flowers : @MelissaRiva
- Moyses Stevens : @moysesstevens
- Neill Strain : @neillstrain
- OnlyRoses : @OnlyRoses
- Paula Pryke : @PaulaPryke
- Rebel Rebel : @RebelRebelE8
- Robbie Honey : @RobbieHoney
- Simon Lycett : @SimonLycett
- Sophie Hanna : @sophiehanna1
- That Flower Shop : @thatflowershop
- Wild at Heart : @realwildatheart
- WildAbout : @wildaboutflower
- William Clarke Flowers : @WClarkeFlowers
New Additions – London Florists
- Hybrid Floral Design : @HybridFlowerCo
- Kensington Flowers : @bespokeflowers
- Pinstripes & Peonies : @PandPflowers
Market Traders at New Covent Garden Flower Market
And of course, there’s the wonderful @MarketFlowers.
So, why do I love Twitter so much? And if you’re not using it, why should you consider setting up an account?
It feels like I’m going back to my corporate world with what I’m about to write next. But it’s all about actions and benefits.
Each day, I put links to my new blog posts on Twitter.
This leads to more people reading my blog posts. Often people retweet the blog post to their followers, which means that it’s also potentially read by new readers, who then may become new followers.
When I meet a new person (especially a flower-related one) at an event, I’ll check afterwards to see if they’re on Twitter. And then I’ll follow them.
It’s a great way of networking. It’s a less intrusive way of keeping in contact, compared to email. And you can keep up-to-date with someone’s news, which means you have ready-made conversation topics up your sleeve when you next see them!
I consistently share links relating to flowers and the flower industry.
It helps to build the Flowerona brand…a go-to place for floral inspiration.
There are lots more benefits. These are just for starters…
And there are lots of regional florists on Twitter who I follow. But I’m afraid I’ll have to write another blog post or two to feature them all!
So, if you’re a London florist or market trader at New Covent Garden Flower Market not mentioned here today, please do add your Twitter Username to the ‘Leave a Reply’ section below…so that we can follow you too.
And if you love flowers, you may like to start following all the London florists listed above…
(Image : Rona Wheeldon for Flowerona)