Ahead of our new Branding for Florists workshop which takes place later this month, I thought now was a good time to share with you my experience in recently relaunching Flowerona. Above is an image of what the site looked like at the very start, over four years ago, when it was simply a blog. And below is what it looks like now…not only a blog but also a website with lots of new features. A huge transformation!
Changing your website can feel just a little bit daunting, can’t it? For me, it was that ‘not quite knowing where to start’ fog. I wasn’t sure of what the first step was…I realised that the logo was probably part of the initial process, but I didn’t know whether I could get the same person to design my logo and then design my website. Should I be contacting a graphic designer or a website designer? And I’d not even thought about working with someone outside the UK. I really didn’t have a clue! It’s not something that you do regularly…creating a new website. There were SO many options that I found it completely overwhelming. But, what I did know was that to really take Flowerona to the next level, I needed to have a complete refresh of my site.
Thank heavens for Fiona, my workshop co-host, who came to the rescue! She explained to me how to get the ball rolling and shortlisted some designers, whose portfolios I took a look at. I was very fortunate to secure the services of Sara at Salted Ink who’s based in the States. Sara was by no means slow, but I was amazed by how long the process actually took…especially the logo. And then there were the fonts and the colour palette to consider, before the work on creating the website actually started. But getting it right was so important…it was a huge decision for my business and I wanted my new logo and website to ‘work’ for the next 3-4 years. So I really didn’t mind that everything didn’t happen overnight.
The biggest thing for me, which I really hadn’t expected, was the change in how I now feel about the new Flowerona. I’m so proud and at the same time, very protective, of my new brand and website. I’m so much more choosy when it comes to what I feature, especially the images. I feel massively re-energised and am so looking forward to the future. People now see my business in the way I’ve always seen it…and I’m thrilled by the impact of the relaunch. Yes, it does require investment, both in terms of time and money, but heavens…such a worthwhile investment!
I know it’s still perhaps a little bit too early to see the full impact of the relaunch. I’d expected results to take a year, but I’ve been blown away. My monthly page views are on the increase, my enquiries for banner adverts has gone up and brands who I would never have dreamt working with are now taking me seriously. If only I’d done it sooner!
Our Branding for Florists workshop which is taking place on March 25th is perfect if you’re planning on relaunching your website, are starting a new floristry business or would like to win bigger clients this year. Having gone through the process recently myself, I fully appreciate how important it is to have guidance on where to start and what the most important things to consider are. Fiona’s help in the process has been totally invaluable and here are her top tips:
- Think beyond the logo – A smart and distinctive logo matters, but to create the emotional connection that you need people to have to get them queuing up for you, every aspect of your website needs to be beautiful.
- Gain inspiration – Look at websites you admire and pinpoint which aspects of the design really appeal to you. Create a mood board to help bring your ideas together.
- Get focused – Define your floristry style. If it’s opulent and lavish, then your website needs to have the same feel. Go for mega photos for maximum impact.
- Pick a designer whose style reflects how you want your business to have – Look at potential designers’ online portfolios. Does their work reflect how you’d like your website to look and feel?
- First impressions count – Create a home page which will make a bold impact. That doesn’t have to mean using black or using lots of different colours though. Sometimes it’s just about beautiful photography and subtle colour.
- Let the flowers shine – Don’t let the website design detract from your floral designs.
- Great photography really does matter – Invest in the services of a professional photographer and do a styled shoot. Examples of sites which have stunning photography are McQueens and Wayne Riley Flowers.
So, do join us on Wednesday 25th March for our Branding for Florists workshop, which is designed to help florists get their websites winning them business and is ideal for those of you thinking of commissioning a new website, starting a new business or just looking to win bigger clients this year. And, as always, expect a day of creativity, learning and fun; great food and inspirational fellow florists to network and share ideas with!