Your Instagram Makeover is the name of a three part mini-series, which I’ve created for you in advance of registration for my Instagram for Florists online course re-opening on Tuesday 27th April. And this is Part 1, where we look at your Instagram Profile.
Did you know that you only have 7 seconds to appeal to your ideal audience the first time they come across your Instagram account? So you need to make sure that what they see in your Profile will be so compelling that they’ll immediately follow you.
Grab your phone plus pen and paper, and work through the 9-Step Profile Checklist below, whilst looking at your Instagram account. Note down any changes you’d like to make to your Profile and implement them today. If you’d prefer to watch a video of me running through each of these features, simply click here.
Are you happy with the Username which you’re known as on Instagram? E.g. @flowerona. It can be up to 30 characters long without spaces. You can include underscores and fullstops. And do you use the same Username across all your social media platforms?
2. PROFILE PHOTO
Critique your Profile Photo, whether it’s a photo of you, your logo or your floristry style. If you work on your own, I highly recommend that you use a photo of yourself, as people buy from people. So, help your audience get to know, like and trust you.
If you work on your own, does your actual name appear in the Name field? E.g. Rona Wheeldon. Please don’t hide and put your business name here. Let your audience know who the actual person is behind the account, the person they’re being sociable with, who they’re building a relationship with. Don’t be shy…
Do you have a Business Instagram Account, which enables you to display your Category? E.g. Florist. A Business Account also lets you view analytics called Insights about your account. Plus, once you have over
10,000 followers, you’ll be able to use the ‘See More’ feature in Instagram Stories.
Are you happy with your current Bio? Does it describe who you are and what you offer? You only have 150 characters, so use them wisely. You may want to share details of your unique floristry style, the geographical
areas you cover, etc. And don’t forget that you can add searchable Usernames and hashtags in your Bio.
What’s currently in your Website field? Are you making the most of this clickable link? Do you change it depending on what you’re promoting? For example, a workshop or blog post. If you have several website addresses to promote, you may like to use a tool like Linktree.
Are you maximising this field? If you’re shop-based, have you entered your address to encourage people to visit you? Or are you studio-based, so visits are by appointment only?
8. CONTACT OPTIONS
Are your contact details up-to-date or do you need to make any amendments? You can add your phone number, email address and address.
Are you optimising this feature and saving your Instagram Stories as Highlights? And have you created brand cover images for your Highlights for a cohesive look?
INSTAGRAM FOR FLORISTS ONLINE COURSE
So I hope you’ve found Part 1 of Your Instagram Makeover useful. I go into much more detail in my 6 week Instagram for Florists online course. Registration re-opens on Tuesday, 27th April. And if you’d like to be one of the first to know, when bookings re-open, simply sign up to my waiting list here.
In the meantime, I hope you have a lovely restful Sunday and look out soon for Part 2 of Your Instagram Makeover, where we concentrate on your Instagram Grid.
P.S. Just in case you missed it, here’s a link to last week’s blog post, 5 Reasons Why Your Business Needs a Blog.