How to curate your Instagram grid is the focus of Part 2 of my three-part mini-series, Your Instagram Makeover, which I’ve created for you in advance of registration for my Instagram for Florists online course re-opening next Tuesday 27th April.
Remember, you only get one chance to make a first impression. So let’s make sure that when your ideal client initially comes across your Instagram account and looks at your Grid that they are compelled to not only take a closer look, but also to follow you.
There are several ways that you can make sure that their first glance appeals to them. And thoughtfully curating your Grid is one of them. Read on for lots of ideas! If you’d prefer to watch a video of me running through each of these tips, simply click here.
1. YOUR LAST 6-9 POSTS ON YOUR GRID
The last 6-9 posts on your Instagram Grid are usually all that someone sees when they first come across your Account. Head over to Instagram now and take a look at your Account. Do the last 6-9 images ‘fit’ together? Take a screenshot so that you can refer back to your transformation in the future.
2. USE A PLANNING TOOL
It was only when I started to use a planning tool that I really felt that my Instagram Grid started to look cohesive. Being able to see how images would look sitting next to each other before I posted them was a real game-changer. I now use the Later app and highly recommend that you consider using it too.
3. GIVE YOUR GRID ROOM TO BREATH
Post a mixture of detailed images and photos with lots of negative space. Make looking at your Grid easy on the eye for your potential clients. Too many detailed shots and their eyes won’t know where to focus. So add a little room by featuring the occasional photo with white space.
4. CONSIDER YOU FLORISTRY STYLE
When a potential new client looks at your Grid, would it be easy for them to describe your floristry style? For example, do all your images convey a ‘just-picked-from-the-garden’ look? Or is your style classic and elegant?
5. THE CHECKERBOARD EFFECT
If you’re a fan of light and airy images, but you also adore dark, moody photos, use your planning app to help you create a checkerboard pattern, alternating dark and light, as I do on the @flowerona Instagram account. It gives a sense of repetition and makes your Grid easy on the eye.
6. COLOUR BANDING
To create a cohesive Grid, you may like to think about colour banding your images, either in 3s, 6s or 9s. For example, 9 images featuring white and green designs or 6 images featuring pastel pink arrangements. Again, this will help the overall look of your Account.
7. GROUPING ONE EVENT
Another option is to post shots from the same event together to create a look of cohesiveness. For example, 3, 6 or 9 images from the same wedding or photo shoot. There will be one overall colour scheme with images taken in exactly the same photography style, so they’ll sit in harmony on your Grid.
8. EDITING TECHNIQUE
Create consistency and use the same editing technique for all your photos, whether you use a photo-editing app on your phone, a software package on your computer or a specific Instagram filter. Use the same process and this again will help to make your Grid look cohesive.
INSTAGRAM FOR FLORISTS ONLINE COURSE
So I hope you’ve found Part 2, ‘How to Curate Your Instagram Grid’ useful. I go into much more detail in my 6 week Instagram for Florists online course. Registration re-opens next Tuesday, 27th April. And if you’d like to be one of the first to know when bookings re-open, simply sign up to my waiting list here. In the meantime, look out soon for Part 3 of Your Instagram Makeover!
P.S. Just in case you missed it, here’s a link to Part 1.