How to grow your audience on Instagram is the focus of Part 3 of my three-part mini-series, Your Instagram Makeover, which I’ve created for you in advance of registration for my Instagram for Florists online course re-opening this coming Tuesday 27th April. Read on for lots of ideas! If you’d prefer to watch a video of me running through each of these tips, simply click here.
1. POST CONSISTENTLY
Create content that’s relevant to your audience. Post at least 3 times a week to create and establish an active online presence, plus help people learn more about your floristry business. An app like Later will help you keep to a regular schedule
2. POST AT THE RIGHT TIME
Post when the majority of your followers are online. If you have a Business Instagram Account, check your Insights to discover when most of your audience is online, and post then.
3. SHARE YOUR PERSONALITY
Post images of yourself on your grid. Or post videos of yourself on your grid, in stories or in reels. Share your personality by speaking either on or off camera. Show how you’re different to other people. Show your uniqueness.
4. USE RELEVANT HASHTAGS
Make it easier for people to discover your business by using relevant hashtags in your posts and stories. Hashtags are one way that you can reach people who may be interested in your business, but who aren’t currently following you. Use up to 30 hashtags in a post and up to 10 in a story.
5. PHOTOGRAPHY & VIDEOS
Share engaging high-quality photos and videos your customers would like to see. Make sure your images aren’t blurry and that they showcase your offering beautifully. Think about the composition and the light.
6. ADD LOCATION TAGS
If you have a business with a local audience, add location tags to your Grid or Stories. So when people search for those locations, your images and videos will come up.
7. PUBLICISE YOUR ACCOUNT
Add a link to your Instagram account on your website and email signature so that people can easily find you. Embed your Instagram images on your website. Share your account name on physical items such as packaging and receipts, so customers can easily find your account you on Instagram.
8. CROSS PROMOTE
Now and again, mention your Instagram account on your other social media accounts. For example, on your Facebook page or your Twitter account.
INSTAGRAM FOR FLORISTS ONLINE COURSE
So I hope you’ve found Part 3, ‘How to grow your audience on Instagram’ useful. I go into much more detail in my 6 week Instagram for Florists online course. Registration re-opens this coming Tuesday, 27th April. And if you’d like to be one of the first to know when bookings re-open, simply sign up to my waiting list here. It would be lovely if you’d like to join us!