Your Signature Floristry Style … is it obvious when someone looks at your Instagram account? Finding and celebrating your unique style is one of the areas which I cover in my Instagram for Florists online course.
Is your floristry style natural, garden-inspired and quirky or lavish, opulent and abundant? Is it instantly recognisable when someone’s scrolling through all the different accounts in their Instagram feed? By being instantly recognisable, you can instantly stand out from the crowd. You’ll become known for a particular style and clients will seek you out because they adore your style.
Admittedly, initially nailing down your distinctive style can sometimes be a bit of a challenge, especially when you’re just starting out. So here’s some advice, which I hope you find useful.
CREATE A MOODBOARD
Create a mood board of your floral designs together with work by other florists you admire. You may like to check out one of my Instagram accounts, @underthefloralspell for inspiration.
Look for the common themes…what keeps on popping up? Which adjectives would you use to describe the feeling on your mood board? Ask friends, family and colleagues how they would describe the designs you’ve collected too.
CONSIDER WHAT YOU’D LIKE TO BE KNOWN FOR
Let’s take the analogy of food retailers on the high street in the UK. They range from premium brands like Waitrose and Marks & Spencer to mass market brands like Tesco and Sainsburys, to low cost brands like Aldi and Lidl.
Each company is ‘known’ for a particular offering. For example, Lidl is known for good value for money and good for fruit/veg. Tesco is known for being family-friendly with a great loyalty scheme. And Waitrose is known for good quality, excellent customer service and good own brand products.
So people buy from each of them for different reasons, because of what they’re known for. In the world of floristry, what would you like to be known for? What makes you different? And what do you love creating?
INSTAGRAM FOR FLORISTS ONLINE COURSE
Your Signature Floristry Style is just one of the many areas we look at on my Instagram for Florists online course. I’ll be re-opening registration for the course on Monday, 15th June at 9am GMT. Registration will be open until Friday, 19th June at 5pm GMT. And then the course will start on Monday, 22nd June and run for 6 weeks.
Due to the impact of the coronavirus on the floristry industry, I’ll be continuing to offer a special £100 discount on the course price. Instead of the standard price of £297, the price will be £197. This is either payable in one full payment or two installments.
If you’d like to join us, simply sign up here to the Waiting List and you’ll be one of the first to know when registration opens.